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How Google Ads work

Through a real-time auction system, Google Ads determines which ads appear to users. Success relies not only on how much you bid but also on the quality of your ad and landing page, making relevance just as important as budget

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How Google Ads work

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  1. How Google Ads work Steps how how Google Ads work Set up campaigns You pay per click Google runs an auction Google compares all eligible ads using bids, Quality Score, and relevance to decide the order. You create ads, choose keywords, set your budget, and decide who should see your ads. You’re charged only when someone clicks your ad, not just for showing up. 01 02 03 04 05 User searches Ad is displayed When someone searches for a keyword you’re targeting, your ad becomes eligible to show. The winning ads appear at the top or bottom of the search results (or across Google’s partner sites). www.etasolution.in

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