1 / 13

The 2007 Annual Kellogg Marketing Competition!

Platinum Sponsor :. MARKET. The 2007 Annual Kellogg Marketing Competition!. CONGRATULATIONS!!!. You all proved you can get jiggy wit’ it. Now who will win?. Agenda. Calendar & Key Upcoming Dates Brand Manager Contact STP Overview Media & Promo Plans Rules Breakdown Q&A The Draft.

etenia
Télécharger la présentation

The 2007 Annual Kellogg Marketing Competition!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Platinum Sponsor: MARKET The 2007 Annual Kellogg Marketing Competition!

  2. CONGRATULATIONS!!! You all proved you can get jiggy wit’ it. Now who will win?

  3. Agenda • Calendar & Key Upcoming Dates • Brand Manager Contact • STP Overview • Media & Promo Plans • Rules Breakdown • Q&A • The Draft

  4. CALENDAR – IMMEDIATE ACTIONS • Deadline to contact Brand Managers re: product shipping and background Friday, October 12, 2007, 5pm • Deadline to submit bids for Scarce Resources via email to Steve (sdumas2008) – these should fall logically from your STP, but have contingencies! Friday, October 19th, 2007, 5pm • Receive results of bids for Scarce Resources via email Saturday, October 20th, 2007, 3pm • Submit STP plan presentation (completed with non-scarce resources) to your co-chair contactSunday, October 21st, 2007 before midnight • Receive any feedback on STP plan presentationsMonday, October 22nd, 2007 before midnight • Present STP plans Wednesday, October 24, 2007, 9am

  5. CALENDAR • Promotional Materials DueTuesday, October 30, 2007, 5pm • Campaign Launch (i.e. hang up promotional materials)Thursday, November 1, 2007, 7:30am • All Promotional Materials Must be RemovedWednesday, November 7th, 2006, 5pm • Points will be deducted if materials are still present after that time • Final Event: “Sell” Your Product at Kellogg “Mega Mart” TGFriday, November 9, 2006, 5:00 - 7:30 pm

  6. BRAND MANAGER CONTACT • Need to contact your brand manager by Friday, October 12th at 5PM • Confirm shipment of product • Schedule potential meeting re: product background • You will receive contact details via email by the end of today • You can only contact your brand manager twice • Once by Friday • Once after competition to debrief • Only exception is specific shipping needs

  7. MEDIA SELECTIONS Each team receives 100 PROMO bid points to purchase media resources • Scarce Resources: • Atrium pillars • Atrium balcony billboard • Table tents • Lunchtime guerrilla marketing • Non-Scarce Resources: • Restroom postings • Mailbox stuffings • Mass email • Wild postings • Website These are just some of the resources at your disposal! You need to submit your bids for scarce resources by Friday, October 19th by 5pm

  8. RULES • Approvals (avoid any lewd, suggestive material, or alcohol references) • Stamps on all posters • Only one school-wide email (if purchased) • Posting only in pre-approved areas • Booth design – avoid messy stuff – you’ll have to clean up • Download a copy of the rules from AKMC website • Please read – it will save a lot of headaches • If you have any questions about your materials, please ask your appointed AKMC co-chair!

  9. RULES • Prohibited from asking 2nd-year students about specific tactics used by any teams in previous AKMCs – honor code!!! • Prohibited from engaging in comparative advertising with products competing in 2007 AKMC • Honor Code applies (sabotaging other campaigns, abusing survey results, budget)

  10. RULES • Deposit checks of $150 are due by Friday to Eric Epstein’s mailbox • Please make checks out to Northwestern University • May spend up to $150 on your campaign • AKMC will reimburse expenses • Please use tax-free form; download from website • May not use unreasonable freebies – creates an unfair advantage (see rules for more clarification)

  11. Q&A

  12. THE DRAFT Heinz: Classico Pasta Sauce J&J: Band-Aid Blister Block Frito-Lay: Flat Earth Chips Kraft: Back to Nature Fruit & Grain Bars P&G: Scope White Unilever: Sunsilk Anti-Poof Conditioner Alberto Culver: TresTwo Hairspray Clorox Disinfecting Wipes General Mills: Fruit Roll Up Just Born: Peeps Hershey: Reese’s Whipps Wrigley: Extra Gum Conagra: Orville Redenbacher Natural Popcorn

  13. Each team will have a co-chair contact: they will give you your brand manager contact info!!!!

More Related