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Understanding Business and Marketing Communication: Key Concepts and Practices

This guide explores essential concepts of business and marketing communication, highlighting the importance of effective personal and professional communication. Learn the roles of listening and differentiating between verbal and non-verbal communication. Understand the reading process as an active mental endeavor that enhances comprehension and vocabulary. Additionally, discover how speaking plays a crucial role in marketing jobs, focusing on persuasion, information sharing, and entertainment. Examine the use of jargon within specific groups, understanding its significance and application in communication.

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Understanding Business and Marketing Communication: Key Concepts and Practices

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Presentation Transcript

  1. Introduction to Business & Marketing Communication: Reading & Speaking

  2. Review the following concepts: • Communication • Personal communication • Professional communication • Listening • Verbal v. Non-verbal communication Review

  3. Reading: “active mental process of receiving & understanding a message” What Is Reading?

  4. Focus your mind Summarize as you read Make connections/form mental pictures Build your vocabulary Read For A Reason

  5. Speaking: “verbal communication” • HUGE part in marketing jobs Speaking

  6. Persuade Inform Entertain Why We Speak

  7. Jargon: “specialized vocabulary used by a specific group” • Example: • IDK • LoL • hashtag (#) Jargon

  8. When is Jargon used? Why is Jargon used? Why Use Jargon

  9. Reading Reason to Read Speaking Why We Speak Jargon Wrap-Up

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