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Selling storage to HP BladeSystem customers

Selling storage to HP BladeSystem customers. 存储为什么重要 ?. 存储技术是每一种业务的核心和基础 存储技术管理信息和数据，这是每一个企业的生命线 存储业务将继续以比以往任何时候都快的速度增长 存储技术必须在所有威胁下得到保护和确保安全 核心目标： 确保您的公司始终能够在正确的时间获得正确的信息 ... 以最低的成本！. 存储在哪里有商机？. 客户直接的存储需求 购买服务器的顾客 大多数客户不优先考虑或确认备份的重要性 目前已安装的基础客户 数据只能增长 - 你的客户也不例外 竞争对手的安装基地

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Selling storage to HP BladeSystem customers

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  1. Selling storage to HP BladeSystem customers

  2. 存储为什么重要? 存储技术是每一种业务的核心和基础 存储技术管理信息和数据，这是每一个企业的生命线 存储业务将继续以比以往任何时候都快的速度增长 存储技术必须在所有威胁下得到保护和确保安全 核心目标： 确保您的公司始终能够在正确的时间获得正确的信息... 以最低的成本！

  3. 存储在哪里有商机？ 客户直接的存储需求 购买服务器的顾客 大多数客户不优先考虑或确认备份的重要性 目前已安装的基础客户 数据只能增长-你的客户也不例外 竞争对手的安装基地 利用惠普的存储解决方案提供的强大信息

  4. Catching the blade monster wave:Selling storage to HP BladeSystem customers • Customer pain points • Key Success Factors • Selling storage to BladeSystem customers • Value of HP BladeSystem PLUS HP StorageWorks • New alphabet: A,B,C,D,E,V

  5. HP Confidential - HP Internal Use Only HP Confidential – HP Internal Use Only The state of the economy.

  6. Data center pain points IT budget allocation • Reduce costs of operations and maintenance • Too many applications, too much customization • Underutilized servers • Escalating power and cooling costs • Rapidly respond to business and customer needs • Struggle to meet service level agreements for critical workloads • Can’t implement new projects fast enough • Need agility to respond to changing business needs • Enhance quality of service to enable business success • Ensure business continuity • Protect critical resource and data assets • Meet Compliance requirements Innovation 10% Migration & Upgrades 25% 65% Operations –Maintenance & mgmt. Not enough investment in innovation; too much in maintaining legacy infrastructure Shift resources from maintenance to innovation.

  7. Catching the blade monster wave:Selling storage to HP BladeSystem customers • Customer pain points • Key Success Factors • Selling storage to BladeSystem customers • Value of HP BladeSystem PLUS HP StorageWorks • New alphabet: A,B,C,D,E,V

  8. HP BladeSystem solves the big infrastructure problems The HP BladeSystem approach to simplifythe infrastructure: Time Change Consolidate Virtualize Automate Energy Cost In 2009, TCO stands for ‘Take Cost Out’.

  9. Key storage requirements and solution areas : “A,B,C,D,E,V” • Automation • Move data between remote sites and datacenters • Move data between tiers of storage (online and nearline) • Business Continuity • Protect datacenter, ROBO and departmental data • Replication for disaster recovery • Consolidation • Reduce server proliferation and capacity islands • Server consolidation to blades drives network storage • Data Management • Storage administrators balance cost, performance, availability • Server administrators and ROBO IT generalists also have storage needs • Focused at the application level • Efficiency • Need to tier storage in the data center for efficiency • Take advantage of BladeSystem power/cooling benefits where possible • Virtualization • Over 53% of new deployments looking at iSCSI SANs • Remote DR via virtualization

  10. Catching the blade monster wave:Selling storage to HP BladeSystem customers • Customer pain points • Key Success Factors • Selling storage to BladeSystem customers • Value of HP BladeSystem PLUS HP StorageWorks • New alphabet: A,B,C,D,E,V

  11. Unified Management Choice of Power Services AssessmentImplementationSupport Virtual Connect Ethernet NICs h h h HP BladeSystem c-Class Portfolio Enclosures A Full Range of 2P and 4P Blades Workstation Blades Storage Blades Storage Blades Server Blades If you carry PL MV quota (BladeSystem),you carry PL LL quota as well (Storage Blades). Interconnect choices for LAN, SAN, and Scale-Out Clusters LAN SAN SAN Fibre Channel InfiniBand4X DDR HP Restricted

  12. How to sell storage to BladeSystem customers? • Limit your sales tactics: sell storage only to the storage team. • Limit your sales tactics: sell storage only on the virtues of the storage product’s capabilities. Team with the BladeSystem SR Stress the common management tools (Insight Control, OA, SIM) for all BladeSystem elements Emphasize virtualization and HP’s Virtual Connect, HP’s Flex-10, and HP’s SAS switch to promote storage capabilities matching the BladeSystem value proposition.

  13. Catching the blade monster wave:Selling storage to HP BladeSystem customers • Customer pain points • Key Success Factors • Selling storage to BladeSystem customers • Value of HP BladeSystem PLUS HP StorageWorks • New alphabet: A,B,C,D,E,V

  14. HP BladeSystem Storage changes the storage cost equation ... Consolidate SAN LAN Facilities Consolidate Consolidated and shared infrastructure significantly lowers acquisition, deployment and management costs OptimizeImprove operational efficiency & resource utilization to address growth, cost, time and energy challenges Optimize IntegrateSimplify storage connectivity, provisioning and management while reducing complexity…time is money Integrate TransformSimplify and transform storage and infrastructure into a clear advantage for your business Transform 14

  15. SAN Gateway Storage Servers:Highly Available Unified Storage Consolidate • Integrated offering • Unified NAS, SAS, FC, and iSCSI access • Modular storage backend to suit customer needs • Takes on EMC and NetApp! • Robust Unified Management: • Microsoft Management Console • HPSIM • LeftHand VSA - Future • Optional Data Services: • HP Data Protector • Storage Mirroring • Email Archiving • Others... HP ProLiant SB460c SAN Gateway Storage Server (2-node cluster) HP StorageWorksEVA 4400-S LeftHand Networks HP StorageWorksMSA 2000fc/i 15

  16. Optimize Optimize with BladeSystem • Reduce LAN & SAN administrative complexity • Virtual Connect modules • Painless capacity expansion • Leverage BladeSystem shared architecture • Incorporate cost-effective iSCSI storage • User-defined bandwidth using Flex10 • Microsoft iSCSI Target software • iSCSI portfolio: All-in-One, MSA2000i, LeftHand • ProLiant Essentials accelerated iSCSI • Re-think direct attached storage • Enable diskless blades: BL495c, BL490c • Low-cost, low-latency shared SAS storage Fibre Channel iSCSI Direct Attach (DAS)

  17. Remember the Hitchcock movie ‘Psycho’? Direct connect storage for HP BladeSystem Optimize • It’s 3Gb/sec SAS • Looks like DAS but • functions like shared storage. • Max. 192TB with 4 complete MSA2000sa. • Server team is the buyer. • No fabric. • No routers. • No external switches. • Not dependent on storage team. Each server blade requires 1x P700m SAS mezzanine card. Max. 16 server blades connect to SAS Switch pair (= 2). MSA2000sa Max. 2 BladeSystem enclosures can connect to the external MSA2000 SAS storage array. 17

  18. Integrate Integrate storage with BladeSystem • Simple shared storage • AiO SB600c: file serving AND iSCSI shared storage for all blades inside the enclosure. • Data protection without a SAN • Direct attach tape blades • Server administrators maintain control of DAS storage • Simple, low-cost, low-latency SAS storage iSCSI Tape Direct Attach (DAS)

  19. BladeSystems Storage 2009 (Mar Revised) AiO G6 Refresh HP X1800sb Storage System HP X3800sb Window Gateway SB40C + VSAInternal Shared Storage with virtualization support Current Committed CRD/MRD Transition Investigate Status Change NAS & Unified SB600c AiO SB460c SAN SS Blade gateway TankerMDS 600 Camaro Support EKA SFF (120 drives) 6Gb SAS Switch ExternalStorage Jets Support EKA Tanker 70 LFF 6Gb Sherman 2.5 Updates to Sherman 2 Sherman 2 Zoned SASZoned SAS Switch SAS Switch Sherman 1 SAS SolutionBasic SAS Switch Grant6Gb SAS Dual IO Module Musket 2 6Gb Musket 1 Solutions Camaro6Gb MDS 600 Falcons?? MSA2000sa SB40c+ 4 300GB SAS HDD Bundle SB40cSAS & SATA Internal Storage Mizzley Consolidate – 6Gb SB40c/SB50c 920c LTO3 SB1760c LTO4 Tape Blade Tape 448c LTO2 Adrenalin Mezz Card IO Accelerator Kilauea 6Gb SAS HBA SuperSabre SASHBA Mez Adrenalin PCIe Card iSCSI FP$ ASM LHN VSA Support SW SWSM$ Available Today Mar 2 April 27 June 2 Future tbc HP Internal Only – Entry Storage NPI Restricted – NOT for use with customers – SBC Rules Apply HP Confidential

  20. Use the SB40c as part of a robust internal shared storage solution VSA VM VM VM VM VM VM VM VSA VSA VM VM VM VM VM VM VM VM VM VM LeftHand P4000 Virtual SAN Appliance runs in a single virtual machine, which turns the adjacent SB40c into iSCSI shared storage. 1st blade chassis Physical or virtual servers can access the shared storage SB40c • Additional SB40c’s and additional LeftHand P4000 Virtual SAN Appliance licenses can be added to create a clustered environment. • Adding a second SB40c + LHN VSA will act as a mirror with no additional capacity. • Adding a third SB40c + LHN VSA will create a full cluster as well as provide 2x the capacity. • Additional SB40c + LHN VSA ‘nodes’ can be added to the same enclosure or other enclosures (which can be physically located anywhere). Blade server 3 Blade server 2 SB40c SB40c Ethernet switch(es) 2nd blade chassis

  21. Catching the blade monster wave:Selling storage to HP BladeSystem customers • Customer pain points • Key Success Factors • Selling storage to BladeSystem customers • Value of HP BladeSystem PLUS HP StorageWorks • New alphabet: A,B,C,D,E,V opportunityisnowhere

  22. HP StorageWorks 产品系列 –SAN Storage XP EVA LeftHand SAN XP24000 MSA2000 G2 XP20000 Consolidation and Performance All-in-One • Always-on availability • Data center consolidation + disaster recovery • Large-scale Oracle/SAP applications • HP-UX, Windows, + 20 more, including NonStop & mainframe • Outstanding TCO • FC & iSCSI host ports • FC & FATA HDD • Storage consolidation + disaster recovery • Simplification through virtualization • Windows, HP-UX, Linux, + more • Scalable, Clustered IP SAN • Scalable iSCSI performance • Cost effective high availability • Simplified mgmt for virtualization • VMware, Citrix, Hyper-V, Windows, Linux • Low cost consolidation • 4GB FC, 1GbE iSCSI, and 3Gb SAS • SAS & SATA together • Controller-based snapshot/clone • Windows, Linux, VMware • WEB, Exchange, SQL • Simple Unified Storage • iSCSI SAN and Optimized NAS with integrated snapshots, backup, replication, and simple management. • Windows, Linux, VMware, more. Business Continuity and Availability 23 HP Restricted - For HP and Channel Partner Internal Use. May be shared with select customers under NDA

  23. Thanks.

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