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The ONLY hungry day was ye sterday!

The ONLY hungry day was ye sterday!. Group Members: Crystal Tee Jia Xi Lee Ying Le Dennis Luan Yuanfeng Michelle Teo Yan Ting Nathaniel Wong Guo Wei . Introduction. Food Wastage. Most of the food we throw away (>60%) are food that could have been eaten!

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The ONLY hungry day was ye sterday!

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  1. The ONLY hungry day was yesterday! Group Members: Crystal Tee Jia Xi Lee Ying Le Dennis Luan Yuanfeng Michelle Teo Yan Ting Nathaniel Wong Guo Wei

  2. Introduction

  3. Food Wastage • Most of the food we throw away (>60%) are food that could have been eaten! • In 2009, 606 100 tonnes of food waste were generated in Singapore. • This is a huge waste of resources!!

  4. Food Wastage If we could reduce this wastage, it would be equivalent to taking out 1/5 cars!!!! For Singapore, that would be around 2.5m tonnes!!!

  5. Food wastage • It also wastes the money of consumers (like you!)

  6. Objectives • The objectives of our project are to: • Save food resources. • Minimize environmental problem caused by food wastage. • Reduce the amount of money consumer spend on buying unnecessary food.

  7. Our Project

  8. What it is about • Our project is about stickers (DES) which contain information about food products. • E.g. Name of product, Expiry dates • It is to be given out at the cashier when purchases are made. • Together with your receipts and change

  9. What it is about • Can stuck on refrigerator and cupboards (common places to store food)

  10. Target Audience • Main targets are the people who do the shopping in households.

  11. DES Design

  12. DES Design – Food Types

  13. How does DES help? • Reminds consumers of the food products and their expiry dates. • Help reduce food wastage from expiry • Allows consumers to quickly make a list of food to purchase before shopping. • Help reduce overpurchasing of unnecessary food.

  14. Project Strengths • Innovative • Useful in reminding consumers about their food purchases. • Efficient • A cheap product (DES) that help to save money. • Convenient • Convenience of usage • Easy to stick on and remove

  15. Project Weaknesses • Might result in spending more time during shopping. • Printing of the stickers at cashiers. • Unable to carry it out in actual scales. • Professional logistical support is needed to create the stickers. • Eg. Specialized, printers, softwares and stickers

  16. Process of Project

  17. Surveys • General surveys about food wastage and home food management are done. • Given to different households to look for the trend of food wastage in Singapore.

  18. Mini-trial • We have carried out a mini-trial with our stickers. • Mini-trial consisted of: • Pre-survey • Trial with DES (2 weeks) • Post-survey

  19. Mini-trial: Pre-survey • Pre-survey was done with the households we are working with. • To get an idea of what they felt about food wastage. • Also helps us to compare the way consumers felt before and after using DES.

  20. Mini-trial: The trial • Stickers were printed. • Due to lack of professional support • Several components were left out, including: • Printing of name and expiry dates of product • Colour coding for months as sticker templates were printed instead.

  21. Mini-trial: The trial • Sticker Templates

  22. Mini-trial: The trial • Actual photos (of stickers)

  23. Mini-trial: The trial • Actual photos (on fridge)

  24. Mini-trial: The trial • Actual photos (on cupboards)

  25. Mini-trial: Post-survey • Post-survey was done with the households to obtain their evaluation and feedback on DES. • It also enables us to see the change in their management of food before and after using DES.

  26. Interviews with Environmental Agencies • To understand the gravity of the issue of food wastage in Singapore. • Possible questions: • How do you think food wastage affects our society? • How severe is this problem in Singapore? • What do you think are the main causes of food wastage in Singapore?

  27. Advertisements • Two Videos + One poster • Two videos: • 跑吧孩子 concept • “Food wastage kills more” concept • Poster: • Transparent bin with fresh food

  28. 跑吧孩子 concept • Main character (Michelle) • Part 1 • Main character runs home • She opens fridge to find all spoilt food • Tired, sad and disappointed…

  29. 跑吧孩子 concept • Part 2 • Checks DES before going out • Food are perfectly edible • Happy main character 

  30. “Food wastage kills more” concept • To leave an impression on the audience about the importance of saving food. • Disasters (Earthquakes, terrorism, etc) • Food wastage (Famine, lack of resources in the long run) • Video would be about Disasters VS Food wastage • Example

  31. Poster • Idea: • A bin which is filled with fresh food. • Shows the wastage of fresh food that could have been eaten.

  32. Future work

  33. Possible Partners • Sponsors (Mainly environmental agencies) • Singapore Environmental Council • National Environmental Agency • Eco Singapore • Zerowaste SG

  34. Partners • Distributors (Mainly local supermarkets) • ShengSiong • NTUC Fair Price • Giant • Carrefour • Shop N’ Save • Cold Storage

  35. Future Extensions • Possible Extensions • Extend project to food producing companies and warehouses • Modify DES to suit for usage in warehouses • Collaborate with local communities to set up community compost bins

  36. The End :D

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