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The Rankings ~ Slight category changes ~ Five Sectors

This report explores category changes and growth trends across five key sectors: Financial Institutions, Technology, Commodities, Consumer Products, and Food & Drink. It analyzes brand value dynamics, including the financial contribution of brands and the significance of consumer perceptions. Despite economic challenges, many brands have demonstrated resilience and growth, particularly in Asia. Key findings highlight the importance of brand distinctiveness, the influence of technology, and shifting consumer preferences. The report compares BrandZ and Interbrand metrics, shedding light on brand performance in a competitive landscape.

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The Rankings ~ Slight category changes ~ Five Sectors

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  1. The Rankings ~ Slight category changes ~ Five Sectors FINANCIAL INSTITITIONS Global Banks Regional Banks Insurance TECHNOLOGY Technology Telecoms COMMODITIES Oil & Gas CONSUMER Apparel Retail (+Pharmacies and Dept. Stores) Personal Care Luxury (High-end accessories and watches) Cars FOOD & DRINK Beer Fast Food Soft Drinks (all non-alcoholic)

  2. BrandZvsInterbrand BRAND VALUE FinancialValue ($) BrandContribution(%) Financial value of the brand rather than the company The proportion of financial value that is attributable to the brand alone KEY DIFFERENTIATOR

  3. BrandZ extensive consumer research          

  4. Interbrand’s assessment of brand Expert panelassessment Historical role of brandfor othersin sector Primaryresearch Highlysubjective Flawedassumption Limited INCONSISTENT

  5. Interbrand’s “global” exclusion criteria         Interbrand EXCLUDES 52% of world’s largest public brands

  6. BrandZ Strong Brand Portfolio vs. Interbrand T50 vs. S&P 500 (April 2006 – April 2013) 60% 58% 39% 40% 23% 20% April 06 April 13 -20% BrandZ Strong Brands Portfolio Interbrand Top Brands Portfolio S&P 500 -40% -60% Note: BrandZ strong brands are those with a brand contribution of 30% or more

  7. Top brands value continues to grow UP +7% to $2.6tr +32% +77% since 2008 since 2006(pre-recession) +7% $2.6tr

  8. GROWTH All categories show growth (except Technology, Oil & Gas) Top brands defy slowdown in Europe/UK. Asia leads growth, US recovers and LatAm suffers. FINANCIAL INSTITUTIONS Banks have bounced back into profit TECHNOLOGY Technology continues to dominate and influence VALUE Luxury and Value co-exist GLOBAL IS NOT AUTOMATIC PANACEA Many regional brands bigger than global competitors

  9. All categories up except Technology/ Oil & Gas) Category Size & Growth (Top 10) vs 2012 IN ORDER OF GROWTH

  10. Only Cars still behind pre-Recession values Category Growth (Top 10) IN ORDER OF GROWTH

  11. Rankings: Top 20 risers from Global and Category Rankings

  12. Banks back making profits They may not be popular but they are valuable infrastructure and can be profitable exports

  13. Financial: Top 10 Global Banks Category+23%

  14. The Soft Drinks ‘share of throat’ increasingly being affected by health concerns and threatened legislation

  15. Food & Drink: Top 15 Soft Drinks Category Top 15 +5%

  16. Volatility across Technology category A temporary lull in game changing innovations US still dominates

  17. Technology: Top 10 Technology Category Top 10 -1%

  18. Great T-shirt Giveaway

  19. How many bottles of L’OréalElvive Triple Resist Reinforcing Shampoo would you get for the global brand value of L’Oréal? 1 billion 3 billion 5 billion • How many Amazon delivery trucks would you need to get them to your home? 40,000 100,000 300,000 • How long would the supply last an average family? 10 years 99 years 250m years

  20. Key themes Meaningfully different and salient brands: POWER drive higher volume sales PREMIUM maximise ability to charge a fair price POTENTIAL sustain growth for the future

  21. Top 100 Brands MEANINGFUL 115 DIFFERENT 120 SALIENT 131 Average for all brands 100

  22. Eight Years, Eight Top Risers • Up+425% • Top 100 up+77%

  23. Eight Success Trends Great Value Proposition Relevant for today Harnessing technology Getting abroad and about Reputation Meaningfully Different Personality A great branded experience

  24. Asia leads growth

  25. +13% Rankings: Top 10 Asia

  26. -13% Rankings: Top 10 LatAm

  27. Fast Growing markets: Other

  28. +2% Rankings: Top 10 North America (Canada: RBC 38th, TD 46th, Scotiabank 85th)

  29. +4% Rankings: Top 10 UK

  30. +5% Rankings: Top 10 Continental Europe

  31. Consumer: Top 20 Retail 2013

  32. Key Take Aways PURPOSE CONSUMERS COMMUNICATION GROWTH

  33. Corporate Reputation becoming more important RepZ key measures of Top 100 (2013) RepZScore 106

  34. Coming soon….

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