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Reengineering Vendor Fees

This case study explores the challenge of high vendor fees at Oxford Village Market, currently set at $200 per season. To address this, we propose a reengineering strategy focused on reducing fees to $100, identifying alternative income sources, and implementing cost-saving measures. Key initiatives include launching a sponsorship program, enhancing online presence, and engaging the community through events like a monthly raffle. As a result, five new vendors and nine sponsorships were secured, leading to a 62% increase in vendor revenue and a 67% growth in customer email lists.

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Reengineering Vendor Fees

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  1. Reengineering Vendor Fees Oxford Village Market Case Study

  2. Problem • Current vendor fees of $200 per season are too high • Vendor fees are needed to offset market expenses

  3. Reengineer • Identify alternative sources of income to replace lost vendor fees • Identify cost saving measures to minimize effect of lost vendor fees • Increase exposure of market to recruit new vendors, sponsors and patrons

  4. Approach • Reduce vendor fees to $100 per season • Institute sponsorship program • Create Facebook fan page • Enhance web presence • Utilize national and local online listings • Introduce monthly basket raffle • Sell branded reusable bags

  5. Impact • 5 new vendors recruited • 9 sponsorships procured • 26% under budget • Vendor revenue increased 62% • Increased customer email list by 67%

  6. Outcome Happy Farmers + Happy Consumers + Happy Community = Sustainable & Growing Farmers Market If every household in PA spent $10 a week on regionally produced food, $48 million dollars would stay in the local economy each week. That's about $200 million every month and nearly $2.5 billion per year. www.buylocalpa.org

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