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Cultural Geography – Global Marketing of Products

Cultural Geography – Global Marketing of Products. Except as noted, all photos by Dale Lightfoot Dale Lightfoot's Cultural Landscapes From Around The World Oklahoma State University Geography Department. Commercial Globalization.

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Cultural Geography – Global Marketing of Products

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  1. Cultural Geography – Global Marketing of Products Except as noted, all photos by Dale Lightfoot Dale Lightfoot's Cultural Landscapes From Around The World Oklahoma State University Geography Department

  2. Commercial Globalization • A ubiquitous element of popular culture is the global soft drink and fast food industries. Originating in North America, these popular products are now a part of daily life for billions of people throughout the world. See if you can recognize these popular icons and logos. Today, you will also see the logos of Sony, Toyota, Honda, etc. around the world.

  3. South Korea

  4. South Korea (reverse side)

  5. Egypt

  6. Mexico

  7. Mexico (reverse side)

  8. Guatemala

  9. U.S.A. • The World of Coca-Cola Museum in Atlanta, Georgia. This city is the international headquarters of Coca-Cola.

  10. Guatemala • Don't drink water, drink Coca-Cola...a sensation without equal; Santiago Atitlan, Guatemala.

  11. Israel • Hebrew Coca-Cola, Eilat, Israel.

  12. El Salvador • Coca-Cola is it! in Santa Ana, El Salvador

  13. Peru • Coca-Cola more and more, east of Lima, Peru

  14. Macao (China) • Coca-Cola in the former Portuguese colony of Macao (southeast coast of China).

  15. France • "Buvez Coca-Cola," Toulouse, France.

  16. Portugal • Coca-Cola-clad city trolley, Lisbon, Portugal.

  17. Morocco • Delivery vehicle with a familiar advertisement, Fez, Morocco.

  18. Georgia (former USSR) • Cola-Cola in Tblisi, Georgia. Note the unique Georgian script for a language unrelated to any other language family in the world.

  19. Germany • Its "Always Coca-Cola" (on the back of a small vehicle) near the Reichstag Building in Berlin, Germany.

  20. Commonwealth of the Northern Marianas Islands • Big Coca-Cola bottle, Saipan, Commonwealth of the Northern Marianas Islands.

  21. Armenia • Coca-Cola poster in Armenia (photo by Shannon O' Lear).

  22. Nepal • Coca-Cola in Kathmandu, Nepal.

  23. Nepal • Buddhist motifs and Coca-Cola, Swayambunath Temple, Nepal.

  24. Russia • "neNTe Cola-Cola", in Moscow, Russia.

  25. Jordan • Coke and Pepsi face off by the giant Bedouin coffee pot -- traditional symbol of Arab hospitality (Amman, Jordan).

  26. Thailand • Coke and Pepsi compete for market share in Bangkok, Thailand.

  27. Morocco • Global cola wars, Rabat, Morocco.

  28. China • The logo is familiar, even if the script is not; Pepsi advertisement in Guangzhou, China.

  29. Morocco • Pepsi truck, Tangier, Morocco.

  30. Algeria • Pepsi cola, Constantine, Algeria.

  31. Note on Cultural Globalization: Today, jeans are worn all over the world. India • Pepsi and Mountain Dew in the holy city of Varanasi, India.

  32. Russia • Mountain Dew -- not commonly seen outside the USA -- in Moscow.

  33. Portugal • 7-UP in the Algarve region of southern Portugal.

  34. Iraq • Pepsi, 7Up and Orange Crush on a wall in Baghdad, Iraq.

  35. Syria • Orange crush, Aleppo, Syria. Syria remains one of the few countries in the world in which neither Coca-Cola nor Pepsi are sold (though they do have Crush, RC, and generic colas).

  36. Nepal • Fanta in Kathmandu, Nepal.

  37. Turkey • Royal Crown Cola, Gaziantep, Turkey.

  38. Panama • A rare Dr. Pepper sign on a bus stop south of Colon, Panama. Dr. Pepper, for many years a regional brand common only to its place of origin (Waco, TX and surrounding areas of Texas and Oklahoma) became a national brand in the US, before going international with Cadbury-Schwepps in England. It is still rare outside of North America and Western Europe.

  39. Peru • "Inca Cola...the national flavor," near Huancayo, Peru. This is clearly a local product, named after the dominant indigenous group of this Andes Mountain region; though, oddly enough, it is not a cola but more like a creme soda.

  40. Hong Kong (China) • "McDonald's...around the world and around the corner." It certainly is both! (Hong Kong)

  41. Germany • "...mmmhhhh McDonald's" (Germany)

  42. Spain • McDonald's in Madrid, Spain; where else can you get a McChico?

  43. Russia • Golden arches in central Moscow, Russia.

  44. Azerbaijan • A new McDonald's in the rapidly developing city of  Baku, Azerbaijan.

  45. Georgia • "McDonald's" in Georgian script, Tblisi, Georgia.

  46. Canada • McDonald's in St. Stephen, New Brunswick, Canada (note the red maple leaf--a Canadian icon--added to the company logo).

  47. Costa Rica • A giant Ronald McDonald in San Jose, Costa Rica.

  48. Greece • It may be Greek to you, but it's still McDonald's (Athens, Greece).

  49. Cyprus • McDonald's is "Island-wide" in Cyprus.

  50. Israel • McDonald's in a shopping mall in Eilat, Israel.

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