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Beginners guide to Keyword Research

Everything begins with words typed into the search engine box!<br>Keyword research is one of the most valuable and important activities in search marketing. Keywords could make or break your website. It is important to find relevant & in-demand keywords that suit your niche. By making research on the keywords, you could also learn a lot about your customers and the things they are looking for.<br>Always remember one thing; keyword research is not about targeting visitors to your website but about getting the RIGHT visitors. Enroll now in Evening Skool for the Best SEO Course in Mohali. If you are a beginner, you just need to follow these four steps to make your keyword research a success.

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Beginners guide to Keyword Research

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  1. Beginners guide to Keyword Research EVENING SKOOL

  2. Everything begins with words typed into the search engine box! Keyword research is one of the most valuable and important activities in search marketing. Keywords could make or break your website. It is important to find relevant & in-demand keywords that suit your niche. Always remember one thing; keyword research is not about targeting visitors to your website but about getting the RIGHT visitors. Enroll now in Evening Skoolfor the Best SEO Course in Mohali.

  3. STEP 1: Make a list of relevant topics based on your business • What is your business about? • What services/ products you sell? • What areas do you serve? • What type of customers you have?

  4. STEP 2: Fill those topics with relevant keywords Give your mind a little push and dive into keyword research, check search volume, competition, & cost per click. Try to get the best 10 keywords in different categories. Try to aim for 3-6 categories.

  5. STEP 3: Try searching the keywords from different tools • Google trends • Google Adwords Keyword Planner • Moz Keyword Explorer • Keyword.io • Semantic Keywords in Google search bars • Google Search Suggestions

  6. STEP 5: See how competitors rank for these keywords Just because your competitor is doing something doesn’t mean you need to. The same goes for keywords. Just because a keyword is important to your competitor, doesn’t mean it's important to you.

  7. STEP 6: Cut down your keyword list Cut down your list to determine top pillar pages. Keyword research elements: · Rank · Visits · Historical performance · Search Volume · Competition · Market · Traffic estimates · Cost per click

  8. How to use Keyword research · Title tag: Title under 60 characters. · Meta description: Mini Description under 150-300 characters. · H1: A similar version of the title tag. · H2: A subheader · Body: 300 words or more. · URL: Webpage’s address. · Alt Attributes: a short description of the image, which includes a primary or secondary keyword. · Anchor Text: Anchor Text is the clickable text in a hyperlink, often blue and underlined. · Onsite SEO: White/black hat techniques.

  9. Final Thoughts Want to learn more about keyword research? Enroll yourself in Evening Skool and get to know about the incredible ways you can make a website rank high on search engine results.

  10. Thank you Evening Skool

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