1. Keyword Research Daniel Ene CMO agilemedia.com facebook.com/agilemediaro

2. DespreCuvinteCheie De cesuntimportantecuvintecheie? La ceajutacuvintelecheie? Cum le gasimpecelemaibune? Cum le gasimrepede?

3. Tipuri de Cautari in Google • Informationale • Navigationale • Tranzactionale

4. La ceAjutaCuvinteleCheie • Traficorganic • Relevanta • IA (Information Architecture) • Optimizari interne (meta taguri, content) • Link building • Identificarecompetitie • Identificarenoioportunitati de business

5. Surse de CuvinteCheie • Date istorice (GA + WMT) • Adwords KW Planner • 3rd party tools • Google/Bing/Yahoo/Yandex • Competitie

6. LSI / LDA / TF*IDF • Latent Semantic Indexing • Latent Dirichlet Allocation (Topic Modelling) • Term Frequency – Inverse Document Frequency

7. Inception

8. 2 MetodePentru Keyword Research • Manuala • Automata

9. Metoda Automata • OpenS – Open Source Software • Incoming Kw • Adjacent Kw • Keyword Extractor • Related KW • Keyword Analysis • KW Lab

10. OpenS Apps

11. Incoming Keywords

12. Adjacent Keywords

13. Adjacent Keywords

14. Related Keywords

15. Related Keywords

16. Related Keywords

17. Related Keywords

18. Keyword Extractor

19. Keywords Lab

20. Keywords Lab

21. Keywords Lab

22. Keywords Lab

23. Keywords Lab

24. Keyword Analysis Dificultate - Popularitate - ROI

25. Concluzii • Cuvintelecheiereprezintafundatiaunui site • Folositi tool-urisiautomatizari • Intelegetinisa: serviciileprodusele • Intelegetiintentiautilizatorului in functie de tipul de cautare • Fiticreativi in identificareanoilorsurse de cuvinte

26. Multumesc! • Daniel Ene, CMO at Agile Media • http://agilemedia.com • daniel@agilemedia.com • Facebook.com/danielicb • 0752 177 673