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Best definition of Business Unit Purpose

We need to change and define our purpose as a company and, individually, as close associate group members…. Purpose doesn’t have to be about saving the world…. —as long as it is a fair representation of why our company exists as understood by the customer .

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Best definition of Business Unit Purpose

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  1. We need to change and define our purpose as a company and, individually, as close associate group members… Purpose doesn’t have to be about saving the world….—as long as it is a fair representation of why our company existsas understood by the customer. This is a crafty process that starts with a refined, but simple, purpose definition of each of our business units. The harder it proves, the more valuable the exercise. The start-up definition is for each of you to set and, please, let opinions emerge...

  2. $ 500 Best definition of Business Unit Purpose $ 500 Best definition of individual purpose as group member Prizes will be awarded during our Follow-Up Strategy and Budget Meeting Scheduled for January 18-19, 2012. Entries will be received until January 17th.

  3. STRATEGIC PRINCIPLE This distillation process should lead us to the magic phrase (Strategic Principle) that drives consistent strategic action individually at the business unit level and throughout the organization, while attracting customer’s preference: America Online Consumer connectivity first – anytime, anywhere Dell Be direct Southwest Airlines Meet customers short haul travel needs at fares competitive with the cost of automobile travel Wall-Mart Low prices, every day (EXAMPLES ONLY) AXIS One rate per VIN, end-to-end Logistics so visible that you’ll be promoted

  4. $ 500 Best Business Unit Strategic Principle $ 1,000 Best definition of AXIS Strategic Principle Prizes will be awarded during our Follow-Up Strategy and Budget Meeting Scheduled for January 18-19, 2012. Entries will be received until January 17th.

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