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Research in the Spotlights

Research in the Spotlights. Herbert Blankesteijn. A bit about myself. Physicist (1982). A bit about myself. Physicist (1982) Journalist         Science         Tech         IT         Media (www.videovolt.net). A bit about myself. Physicist (1982) Journalist         Science

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Research in the Spotlights

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  1. Research in the Spotlights Herbert Blankesteijn

  2. A bit about myself • Physicist (1982)

  3. A bit about myself • Physicist (1982) • Journalist         Science         Tech         IT         Media (www.videovolt.net)

  4. A bit about myself • Physicist (1982) • Journalist         Science         Tech         IT         Media (www.videovolt.net) • Truck and bus driver

  5. A bit about myself • Physicist (1982) • Journalist         Science         Tech         IT         Media (www.videovolt.net) • Truck and bus driver • Forester

  6. A bit about myself • Physicist (1982) • Journalist         Science         Tech         IT         Media (www.videovolt.net) • Truck and bus driver • Forester Worked for media such as     Trouw, Horizon, Het Gebouw, Klokhuis, Teleac

  7. A bit about myself • Physicist (1982) • Journalist         Science         Tech         IT         Media (www.videovolt.net) • Truck and bus driver • Forester Worked for media such as     Trouw, Horizon, Het Gebouw, Klokhuis, Teleac Now working for (among others)     NRC Handelsblad, BNR Nieuwsradio

  8. In Techno lots of American research

  9. In Techno lots of American research • I use many Anglosaxon sources via internet

  10. In Techno lots of American research • I use many Anglosaxon sources via internet • There is a lot of US research in the first place

  11. In Techno lots of American research • I use many Anglosaxon sources via internet • There is a lot of US research in the first place • I try to avoid items that colleagues might be interested in

  12. In Techno lots of American research • I use many Anglosaxon sources via internet • There is a lot of US research in the first place • I try to avoid items that colleagues might be interested in Still: • In first 6 months 2 Dutch items (8%), both Eindhoven :-)

  13. In Techno lots of American research • I use many Anglosaxon sources via internet • There is a lot of US research in the first place • I try to avoid items that colleagues might be interested in Still: • In first 6 months 2 Dutch items (8%), both Eindhoven :-) • Since then (apart from 30% US) work from         Brazil         Canada         Denmark         Germany         Great Britain         New Zealand

  14. So how, as a researcher, do you work your way into the media?

  15. Five easy steps

  16. Five easy steps (to increase chances)

  17. Five easy steps (to increase chances) 0. Practise explaining

  18. Five easy steps (to increase chances) 0. Practise explaining 1. Have news

  19. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release

  20. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media

  21. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media - and then approach them

  22. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media - and then approach them

  23. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media - and then approach them 4. Have video

  24. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media - and then approach them 4. Have video

  25. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media - and then approach them 4. Have video         Record experiments on tape

  26. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media - and then approach them 4. Have video         Record experiments on tape         Make animations

  27. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media - and then approach them 4. Have video         Record experiments on tape         Make animations         Record lectures

  28. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media - and then approach them 4. Have video         Record experiments on tape         Make animations         Record lectures (but don't include unless...)

  29. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media - and then approach them 4. Have video         Record experiments on tape         Make animations         Record lectures (but don't include unless...)         Be creative

  30. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media - and then approach them 4. Have video         Record experiments on tape         Make animations         Record lectures (but don't include unless...)         Be creative         Practise!

  31. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media - and then approach them 4. Have video         Record experiments on tape         Make animations         Record lectures (but don't include unless...)         Be creative         Practise! 5. Communicate

  32. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media - and then approach them 4. Have video         Record experiments on tape         Make animations         Record lectures (but don't include unless...)         Be creative         Practise! 5. Communicate         Be googlable

  33. Five easy steps (to increase chances) 0. Practise explaining 1. Have news 2. Have press release 3. Know thy media - and then approach them 4. Have video         Record experiments on tape         Make animations         Record lectures (but don't include unless...)         Be creative         Practise! 5. Communicate         Be googlable         Reply

  34. Now let's communicate

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