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Introduction to Core Marketing Concepts for B.B.A. First Year Students

This lesson, led by Md. Shahin Alom from A.K.M. Rahmat Ullah College, provides an overview of fundamental marketing principles for first-year B.B.A. students. Over a 40-minute session, students will learn about key concepts such as needs, wants, and demands, alongside comparing products and services. Engaging activities include group work and assignments aimed at analyzing marketing elements. By the end of this lesson, students will have a deeper understanding of the core concepts of marketing, informed by insights from Philip Kotler's work.

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Introduction to Core Marketing Concepts for B.B.A. First Year Students

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Presentation Transcript

  1. Welcome to every one

  2. Introduction Md.ShahinAlom Lecturer in Marketing A K M RahmatUllah College Dhaka-12 B.B.A Hon’s First Year CourseTitle:Principles of Marketing Chapter: One Time :40 minutes Hon’s 1st Year Date:/0272/2013

  3. Core concepts of Marketing Market Money

  4. Video Link: www.youtube.com/watch?=FgoCWpWTSbk

  5. Learning Outcomes of this lessons • Students can say what is Need,Want,Demand. • Students can compare betweenProducts and Services. • Students can analysis elements of core concepts of marketing.

  6. Philip Kotler

  7. Fig: Core concepts of Marketing

  8. A baby is crying for food

  9. Needs

  10. Bengalese wants for foods

  11. American wants food

  12. Buying &Selling which reflects demand

  13. Services Products

  14. Experienced

  15. Value Benefits Costs

  16. Satisfaction cost benefits

  17. Buyer Seller Exchange

  18. Market

  19. Evaluations • 1. What is Needs and wants? • 2.Comments between products and services. • Students can analysis elements of core concepts of marketing.

  20. Group work • Identify needs ,wants ,and demands of a man and give example.

  21. Assignment • Analysis the elements of core concepts of marketing.

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