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Interactive Class Introduction for Advertising Students

Start your semester strong with an engaging class introduction, setting expectations, discussing syllabus, and interactive exercises. Learn about each other, the course, and class dynamics. Address priorities, expectations, and testing strategies. Cultivate a focused, respectful learning environment.

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Interactive Class Introduction for Advertising Students

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Presentation Transcript

  1. Welcome to Day One

  2. Day One Ideas • Check out room Clean Use AV • Model how classes will work from Day 1 • (Here’s what we’ll do today – do it – here’s what we did) • Assign Syllabus and note that we will discuss it next class • Explain my interest and why important • (Credentials, how I got here) • Intro each other exercise ( count off 1-2) :30 second cmml • This is an example of demo and psychographics and cmml • major, last book read .. Best movie seen this summer – hobbies-languages spoken, travels this summer, etc. (HAND IN TO ME AT END OF CLASS) • Show I Want to be in Advertising commercial http://www.gecko9.com/whenigrowup.html • My commitment to class – goals for semester • Set expectations. (List on blackboard)

  3. Housekeeping • 5 min warning assignment and fog/not fog item at end of each class) (3x5 cards) • Seating Chart with email & phone #(duplicate and if OK handout to all) • Tent Cards (Don’t take personal-forget and lapses of names) • What can I do to help you succeed? Suggestions? • Priorities: Family emergencies come first.

  4. Dos and Don’ts • Put Cell phones on silent or stun or off • Nothing allowed that will disturb others • Music, etc. • Bring the tools you will need to class • No food or drink in this room • Explanations of what I will look for and grade on • Being able to ID Strategy • Evaluate ideas and ads • Matching ad executions to copy and market strategy • Attention to detail • What will hurt • Sloppy work • Borrowed work • Inattention in class (Participation – no sleeping or other work) • Not following directions (45 sec 30-sec cmml.) • Absences (see attendance policy) • Can re-do assignments not tests • I will notify if content of day may have religious or moral items and you can excuse yourself from that part of class

  5. Testing • Types of Tests • Offer MC/Essay types • Pre-test (See what you already no) No Grading

  6. Jar and Beer. True False

  7. Summary • Today we learned something about each other and what the semester will hold : • Learned about each of us and our personal preferences • Learned about course content and expectations • Yours • Min eand ASU’s • Learned how the classroom would function

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