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Building a Global Community for the Meeting Industry: Mission and Vision (2009-2011)

This business plan outlines the mission and vision for transforming MPI into a leading global community dedicated to the meeting industry. Our goals include enhancing member success through valuable connections, elevating member engagement and satisfaction, and fostering professional growth through educational programs. We aim for a 10% net member growth, ensuring a retention rate of 85%, and satisfaction levels averaging 7.5. Through innovative sponsorship strategies and marketing communications, we will position MPI as the voice of the meeting industry while enhancing brand awareness globally.

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Building a Global Community for the Meeting Industry: Mission and Vision (2009-2011)

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  1. NL Businessplan 2009-2011 Board Retreat 8 June 2009

  2. MISSION-VISION Build a rich global meeting industry community Make our members succesful by building connections to Knowledge, Relationships, Marketplace • Build a great organisation • Evolve from Association to Global Community • Reinvent Business Relationship with Chapters • Elevate the Member Conversation and Experience

  3. FOCUS Attendance Satisfaction Engagement

  4. BRANDING Pride is Key We must be self confident Proud organisation Professionalism Dedication Ambition

  5. METRIC • METRICS - Net member growth • METRICS - Retention 85% • METRICS - Net Member growth 10% • METRICS - Chapter Membership satisfaction • Satisfaction 7,5 average out of 2 surveys • METRICS - Engagement Participation • METRICS - Chapter Financial Management

  6. Education • Year Programme in time • Different levels of education • Regional spread • Quality of sessions • GET CONNECTED programme • Certificate of attendance --> CEU credits

  7. Membership • Value • What's in it for me? • Membershipnumber is an aim/target • Focus on the bosses/CEO to sell the added value • Proof of value of membership • Added value: who is paying for the membership? If member would have to pay himself, would he stay? • Attendance • Satisfaction • Manage expectation for new members • Engagement of members • Commitment of members • Ambassadors' club • bring your boss programmes • Bosses lunch

  8. Students/Scholarship • Scholarship programme • Launch of the first programme with other schools • Involve Unversities • One programme make it work and copy • Faculty • Faculty commitment • MPI supporting faculty exchange internationally • Faculty ambassadors of MPI • Students • Every hotelschool student knows MPI • Student engagement to life time membership • Support guest lecturers given by MPI members • MPI Endorsement of hotelschools

  9. Sponsorship • Plan • Long term sponsorship • Focus on benefits for sponsors • Cash is King: every deal must be partial in kesj • Redefine sponsorship plan • Make sponsorship more professional • Int'l • Use EMEA Sales, Antonio Ducceschi • Presence somehow at different (NAT/INT) Trade Fairs- Sponsor to arrange clothing (orange) • Look for Int'l sponsors

  10. Marketing/Communication • Positioning is key • Increase brand awareness • Communicate what MPI stands for • Marcom must match with what we do • The business of meetings instead of Meeting business • Position as a marketing club vs. hospitality • MPI is perceived as the voice of the meeting industry of the NL • Internal branding • Improve quality internal communication- CDT- More interaction and exchange- Handbook • Marketplace • Use int'l platform of MPI • Facilitating members to sell their products • Introduce and promote BUY MPI/MARKETPLACE/EDUCATION

  11. Marketing/Communication (2) • Exposure • Maximum and quality exposure • Larger presence of the Dutch Chapter internationally • Higher brand awareness • Communicate MPI • Create presence and visibility internationally

  12. General/Finance • Visualize in kind Sponsorship • Budget must be made out of gross values • Professionalisation • MPI's construcion with the ED is working seamlessly

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