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This analysis explores the concept of gender profiling in media production, discussing how content is tailored to appeal specifically to male or female audiences. At a basic level, gender profiling aligns products with stereotypical preferences—action films typically attract male viewers, while romantic comedies resonate more with females. This differentiation leverages societal norms but poses challenges by risking alienation of diverse audience segments. By incorporating precise examples, this piece evaluates the effectiveness of gender-based marketing strategies and encourages a more nuanced approach to audience profiling.
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Theory – How to get Distinction • Make a statement (PASS) • Explain your statement(s), give the reasons why (MERIT) • Include examples (PASS/MERIT) • Include really precise examples, fully explaining how they support the statements you’ve made (DISTINCTION) • Compare and/or evaluate against other statements (DISTINCTION)
Example Gender profiling is, at its most basic, aiming a product at males or females. Media producers will, if aiming at a specific gender, keep certain stereotypes in mind. (PASS) Males stereotypically prefer competitiveness, strong male leads, beautiful damsel in distress, bold actions, while females tend to prefer a calmer, more sensitive approach, include softer emotions with a happy ending. (MERIT)
Example Examples of this include TV shows and movies. A full-on action movie with Arnold Schwarzenegger in the lead role, lots of explosions, very little dialogue, plenty of violence, all the bad guys dead at the end, is clearly aimed at a male audience for reasons explained previously. Meanwhile, a romantic comedy, boy-meets-girl, overcoming trials and tribulations where true love shines through will appeal to a more female audience.
Example The drawback of using gender alone as a way of defining an audience is that a media producer would have to appeal to all ages, socio-economic backgrounds etc., its too broad a profile. Also there is some cross-over in gender stereotyping and there are often cases where males will enjoy a romantic comedy and females a full-on action flick. However, appealing to a gender specific audience means that, in general, you are only negating half of the population. The more profiling methods you use, the more audience you lose. For this purpose, gender profiling is used across most media products, appealing to the stereotypical tastes of males and females and can often be found in movies (as explained above), computer games, magazines, TV shows, etc.
