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WELCOME

WELCOME. Social Media Marketing. Presented to : Seton Home Study School. by Clare Schmitt. Report on Skillpath Seminar attended by Jim Shanley and Clare Schmitt. Educate interested personnel about social media marketing and how Seton will be implementing it over the next year.

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WELCOME

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  1. WELCOME Social Media Marketing Presented to:Seton Home Study School by Clare Schmitt

  2. Report on Skillpath Seminar attended by Jim Shanley and Clare Schmitt • Educate interested personnel about social media marketing and how Seton will be implementing it over the next year Purpose and objectives • Get personnel excited and willing to contribute to Seton’s social media marketing efforts, especially focusing on retention

  3. Team Organization

  4. Clare is managing the social media marketing, including the Facebook page for Seton Home Study School. She reports to Jim and keeps him updated • Eric and Draper support Clare in managing the Facebook page and provide assistance with content for the social media marketing • Chris Smith is providing blog contentgeared to new families and students • Chip Hibl is managing the SEM Facebook page Roles and Responsibilities

  5. Form a strategy • Set goals: SMART • Make the time • Don’t be afraid, jump in • Measure successes and failures • (in other words, TRACK!) Best Practices to Define the Success of our Initiatives

  6. Why Social Media? How to grow your business

  7. From Blogs to Wikis: What you can do with social media tools (and why you want to) • Facebook • Twitter • Linked In • Other tools How to grow your business

  8. Facebook • Pagemodo • Wildfire • Social plugins How to grow your business (cont.)

  9. Best Business Use of Facebook • Connect • Update • Capture and hold attention • Promote • URLs • https://www.facebook.com/pages/Catholic-Heritage-Curricula/282659469175 • www.facebook.com/setonhomestudyschool How to grow your business (cont.)

  10. Websitegrader.com • SWOT analysis of websites • SEO • Blogs How to grow your business (cont.)

  11. Mistakes social media pros never make • Reasons why campaigns fail • What failing to turn prospects into customers costs us • How we can protect our ROI Mistakes people make that we don’t have to

  12. How the social audience is different and what this means for how we write • Tips for writing compelling content • Reusing content? • How to sound genuine, not robotic • To do or not to do? Automated responses Writing for a social audience

  13. Don’t be oblivious • Responding to criticism and negative comments • 3 T’s: Timing, Target, and Tone • Criticism: Opportunity or Threat? • Most important thing to do when dealing with criticism Managing our reputation: online

  14. Listen • Strategies for Monitoring • Steps to successful monitoring • Google alerts • Gathering data. What now? Monitoring what people are saying…

  15. Success requires collaboration Collaboration

  16. What should Seton’s best practices be? Discussion. Best Practices

  17. Recommended strategies • Suggestions on what to do next • Action items Recommendations

  18. THANK YOU by: Clare F. Schmitt ENG 495/IDS 493 Sources: Skillpath Seminar’s booklet and seminar on Social Media Marketing

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