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How the iPod Revolutionized Radio: A Deep Dive into Podcasting

Discover how the emergence of the iPod transformed the radio landscape, giving rise to podcasting as a unique form of media. A podcast is a series of downloadable audio or video files that are released episodically, making content accessible to a niche audience. Learn about direct downloads, the role of podcasting software like iTunes, and the significance of formats such as MP3 and OGG. Since 2004, podcasting has evolved into a popular medium, enabling deeper connections and discussions around specific topics, driven by host-led programs.

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How the iPod Revolutionized Radio: A Deep Dive into Podcasting

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  1. Podcasting How the iPod changed radio

  2. What is a podcast? • A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication. • The word combines broadcast/webcast with it’s most popular delivery device, the iPod

  3. Defining Features • Direct download, versus streaming media • All files of an “author” reside on a web server and are distributed through a feed • Podcatcher: software that tracks and downloads new/updated content (iTunes) • Files are stored on the user’s computer for listening and/or downloaded to a portable mp3 device • Common audio files: ogg and mp3

  4. Agreed-upon definition • A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software

  5. Background • Podcasting began to catch hold with the public in late 2004 • Adam Curry is credited with coming up with the idea to automate the delivery and syncing of textual content to portable audio players • June 2005, Apple released iTunes 4.9 with native support for podcasts

  6. Programming • Podcasts are a form of microcasting/narrowcasting • The opposite of broadcasting, microcasting/narrowcasting aims for a smaller, niche audience • Typical podcast topics/content will be very specific

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