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Social Commerce

Social Commerce. Social Commerce. 2 기 교육팀 이소연. Contents. 1. Understanding Of Social Commerce -What is social commerce? -How it works? 2. Social Commerce Analysis -Pros and cons -Case analysis -Limitation of social commerce 3. Social Commerce Application -Tips on using

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Social Commerce

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  1. Social Commerce Social Commerce 2기 교육팀 이소연

  2. Contents 1. Understanding Of Social Commerce -What is social commerce? -How it works? 2. Social Commerce Analysis -Pros and cons -Case analysis -Limitation of social commerce 3. Social Commerce Application -Tips on using -Representative site

  3. 1. Understanding Of Social Commerce-What Is Social Commerce? A subset of electronic commerce that involves using social media, online media that supports social inter- action and user contri- butions, to assist in The Online buying and selling of Products And services. Social link type 2. Social web type 3. Joint purchasing type 4. Offline linkage type

  4. Type of social commerce Levi’s Coupang • 3. Joint purchasing type • 4. Offline linkage type Foursquare Groupon

  5. Social Commerce Introduction Video • http://www.vimeo.com/moogaloop.swf?clip_id=2112924

  6. 1. Understanding Of Social Commerce-How it works? ④Using Service ①Attract business deals ②Website Sales Service providers Social Commerce providers Customers ⑤Payment ③Payment

  7. 2. Social Commerce Analysis-Pros and cons

  8. 2. Social Commerce Analysis-Case analysis <Ticket Monster> Ticket Monster CEO Shin hyeonseong

  9. 2. Social Commerce Analysis-Case analysis <Coupang> Coupang Director Yoon sun ju

  10. 2. Social Commerce Analysis-Limitation of social commerce1. Locality limitations(Focusing on urban)2. Difficulties of realization of the market expansion 3. Question that if achieved sustainable business model4. Service Provider’s monotonous promotional marketing system5. Excessive competition between companies→Can be ignored by customers and partners

  11. 3. Social CommerceApplication-Tips on using

  12. 3. Social Commerce Application-Representative siteTicket MonsterSugar Deal(Co-President from Mckinsey) A Memory of a discount A Half Piece Of TicketCoupang(Harvard alumni have established), Tweetpon, Ten o’clock, Smart moms, The ssan, Tipon, Coupon mania, The best place, P-cup, Beaupon, Moongssa, Hello DC, Salenamu, T-ddang, Pop coupon

  13. Thank You!

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