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Unlocking the Power of Social Commerce

Unlocking the Power of Social Commerce.

herman-monroe
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Unlocking the Power of Social Commerce

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  1. Unlocking the Power of Social Commerce

  2. Groupon is the premier deal-of-the-day social commerce website that features the best stuff to do, see, eat, & buy in over 500 cities across Asia, North America, South America & Europe. Our offices in Asia Pacific include Australia, China, Hongkong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan and UAE. Concept Trailblazer 56 Countries 500Markets 2,300,000 Subscribers in Indonesia 20 million Subscribers in Asia 142,9 million Subscribers Worldwide

  3. The STRENGTH of us Awareness Your business gets exposure to thousands of potential customers at no upfront cost Voucher Sales The deal generates an increase of traffic to your business on deal day Upsell You have an opportunity to present other products to your customers on redemption; upselling Word of Mouth Satisfied customers tell their friends and family about your business Repeat Satisfied customers come back for more

  4. Existing Brand Partners

  5. Existing Brand Partners

  6. Groupon’s customers are young & educated, with disposable income Targeting the right customers

  7. Consumers are spending more time online. . . ad spend will follow disparity in spending = large opportunity to capture customers online More time spent on the internet Source: ”Ten Questions Internet Execs Should Ask & Answer” Web 2.0 Summit, Nov 16, 2010 Morgan Stanley

  8. We spend >100,000,000 per day on marketing in Indonesia – That’s how much we invest in making sure your 24 hour deal is a success! Targeted Distribution for your brand • email blast to over 2,300,000 opt-in subscribers in Indonesia • In house facebook promo to over 150.000 fans • In house twitter promo to over 24.000 followers Significant exposure for your brand

  9. Brands that choose to work with Groupon

  10. Success fee : 50% • Ex. : voucher sold 1.000, voucher price Rp. 50.000,- • Merchant : 1.000 x Rp. 25.000 = Rp. 25.000.000,- • Groupon : 1.000 x Rp. 25.000 = Rp. 25.000.000,- Marketing Cost of Groupon IDR 25.000.000 VS • Email blast to over 2,300,000 opt-in subscribers in Indonesia • In house facebook promo to over 150.000 fans • In house twitter promo to over 24.000 followers • Dedicated web feature on Groupon.co.id • Copy writing 230.000.000,- Marketing Value of Groupon 20.000.000,- 10.000.000,- 50.000.000,- 5.000.000,- IDR 285.000.000,-

  11. Success Stories

  12. Food & beverage Partner: Feature: Results: Lei Garden Rp. 39.000,- for All You Can eat Dimsum 22,937Groupons sold,Generated Rp 894,000,000,- Partner: Feature: Results: A&W Restaurant Rp. 79.000,- for 8 signatures dishes 11.776 Groupons sold, Generated Rp. 930,304,000,-

  13. Food & Beverage Partner: Feature: Results: Fish & Co. Rp. 135,000,- for set menu for couples 1,774Groupons sold Generated Rp. 340,608,000,- Partner: Feature: Results: Sushi Tei (Boga Group) Rp. 47.000 for hotateunagi roll 4,274Groupons sold Generated Rp. 312,002,000,-

  14. Leisure Partner: Feature: Results: Gold’s Gym Rp. 199,000,- For 6 weeks membership 3,902Groupon soldGenerated Rp. 776,498,000,- Partner: Feature: Results: SnowBay Rp. 60,000,- for entrance ticket 8,116Groupons soldGenerated 486,960,000,-

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