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In the evolving landscape of marketing, understanding the shift from interruptive tactics to inbound strategies is vital. Inbound marketing focuses on attracting and converting rather than interrupting your audience. This approach leverages essential tools like SEO, blogging, analytics, and lead nurturing while emphasizing the importance of owning customer attention. With powerful statistics supporting the effectiveness of online marketing, it’s time to shift your perspective. Join industry leaders Brian Halligan and Kipp Bodnar in mastering the art of customer engagement and transforming your marketing approach.
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Kipp Bodnar @Kipp Bodnar Go Inbound!
I’m Brian Halligan. Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @KippBodnar
I’m Brian Halligan. Nice to meet you. Iwrote The B2B Social Media Book. amzn.to/b2bsm2
“ Marketing is an asset NOT an expense. ” Tweet This! @KippBodnar
INBOUND MARKETING IS ABOUT ATTRACTING AND CONVERTING NOT INTERUPPTING
1 1 Inbound Marketing SEO Blogging Analytics Lead Nurturing Social Media Landing Pages Email Marketing
10 Mind-blowing Inbound Marketing statistics
DATA SOURCE, MONTH & YEAR 78% of Internet users conduct product research online.
Mobile Dominating Web Browsing 94 Minutes Mobile App Usage Web Browsing 72 Minutes Source: Comscore
Traditional Affinity Marketing Big Bank Supermarket Chain AAA
Affinity online is niche and diverse
Online Affinity Marketing Niche network Forum Blogger Forum Blogger Business Owner Niche network Forum Blogger Forum Niche network Niche network Business Owner Forum Blogger
“ Affiliate Marketing is results-based attention renting ” Tweet This! @KippBodnar
STOP RENTING… START OWNING…
THANK YOU
I’m Brian Halligan. Nice to meet you. I wrote The B2B Social Media Book. amzn.to/b2bsm2