1 / 40

Go Inbound!

In the evolving landscape of marketing, understanding the shift from interruptive tactics to inbound strategies is vital. Inbound marketing focuses on attracting and converting rather than interrupting your audience. This approach leverages essential tools like SEO, blogging, analytics, and lead nurturing while emphasizing the importance of owning customer attention. With powerful statistics supporting the effectiveness of online marketing, it’s time to shift your perspective. Join industry leaders Brian Halligan and Kipp Bodnar in mastering the art of customer engagement and transforming your marketing approach.

fadhila
Télécharger la présentation

Go Inbound!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Kipp Bodnar @Kipp Bodnar Go Inbound!

  2. I’m Brian Halligan. Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @KippBodnar

  3. I’m Brian Halligan. Nice to meet you. Iwrote The B2B Social Media Book. amzn.to/b2bsm2

  4. Why is renting ok in your marketing?

  5. Marketing is an asset NOT an expense. ” Tweet This! @KippBodnar

  6. People don’t want to be interrupted.

  7. INBOUND MARKETING IS ABOUT ATTRACTING AND CONVERTING NOT INTERUPPTING

  8. 1 1 Inbound Marketing SEO Blogging Analytics Lead Nurturing Social Media Landing Pages Email Marketing

  9. Don’t take my word for it.

  10. 10 Mind-blowing Inbound Marketing statistics

  11. DATA SOURCE, MONTH & YEAR 78% of Internet users conduct product research online.

  12. Mobile Dominating Web Browsing 94 Minutes Mobile App Usage Web Browsing 72 Minutes Source: Comscore

  13. Changing Affinity Marketing

  14. Traditional Affinity Marketing Big Bank Supermarket Chain AAA

  15. Affinity Marketing Online

  16. Affinity online is niche and diverse

  17. Online Affinity Marketing Niche network Forum Blogger Forum Blogger Business Owner Niche network Forum Blogger Forum Niche network Niche network Business Owner Forum Blogger

  18. Affiliate Marketing

  19. Affiliate Marketing is results-based attention renting ” Tweet This! @KippBodnar

  20. Owning the attention.

  21. STOP RENTING… START OWNING…

  22. THANK YOU

  23. I’m Brian Halligan. Nice to meet you. I wrote The B2B Social Media Book. amzn.to/b2bsm2

More Related