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Google: The World's Most Successful Corporate Culture

Google: The World's Most Successful Corporate Culture. By Khongchanok Paepipatmongkol Spencer Hayashi . 1. Differences . Organizational Structure The formal system of work roles and authority relationships that govern how associates and managers interact with one another.

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Google: The World's Most Successful Corporate Culture

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  1. Google: The World's Most Successful Corporate Culture • By Khongchanok Paepipatmongkol • Spencer Hayashi 1

  2. Differences • OrganizationalStructure • The formal system of work roles andauthority relationships that governhow associates and managersinteract with one another. • OrganizationalCulture • Involves the values and normsshared by managers and associatesthat influence behavior. It is apowerful force in organizations. 2

  3. Foundations of Google’s Culture • Expectations • Empowerment • Innovation • Employee centered 3

  4. Expectations • Free work schedule • Relaxed, team-based atmosphere • High expectations 4

  5. Empowerment • “Flat” structure- high middle management • collaborative culture • High Tech environment 5

  6. Innovation • Adhocracy culture- • focus on flexibility and creativity, • leaders are entrepreneurial • Effectiveness measured in creativity and innovation • Vibrant workplace, but high risk taking • Examples • Google Earth • Google Chrome • YouTube 6

  7. Employee Centered • Young work place • Facilities • Hiring methods • Fortune magazine “Best Companies to Work For” • Attracts the best applicants • applicant tracking system (ATS) 7

  8. Google, the future of corporate culture? • Many new companies following this trend. • Nike, Keen, Wyden and Kennedy • Each companies culture is different 8

  9. Works Cited • "The Google Culture - Google Corporate Information." Google. Web. 17 Nov. 2010. <http://www.google.com/corporate/culture.html >. • "Google: The World's Most Successful Corporate Culture." Suite101.com: Online Magazine and Writers' Network. Web. 17 Nov. 2010. <http://www.suite101.com/content/google-the- worlds-most-successful-corporate-culture- a242303>. • "YouTube - Google Culture." YouTube - Broadcast Yourself. Web. 17 Nov. 2010. <http://www.youtube.com/watch?v=9bJBeCI0e3U>. 9

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