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Neutrogena Camouflage Stick

Camouflage Stick. Neutrogena Camouflage Stick. By: GTJ Inc. Gabriela Solis, Tory Khalil & Jessica Charron. Agenda. Product Description Product Category Market Profile Target Segment Consumer Behavior Product Positioning Statement Marketing Mix Recommendations Conclusion.

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Neutrogena Camouflage Stick

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  1. Camouflage Stick Neutrogena Camouflage Stick By: GTJ Inc. Gabriela Solis, Tory Khalil & Jessica Charron

  2. Agenda • Product Description • Product Category Market Profile • Target Segment Consumer Behavior • Product Positioning Statement • Marketing Mix Recommendations • Conclusion

  3. New Product:Neutrogena Camouflage Stick Current Product Product Description • Cosmetic Concealer • The Current Product: • Features • Target Market

  4. Segments Women Ethnic Teen Adult Male Competition L'Oreal Proctor and Gamble Internet Product Category Market Profile • Trends

  5. Target Segment Consumer Behavior • Motivation and Values • Personality and Lifestyles • Attitudes • Decision Making • Cultural Influence • Situational Influence

  6. Product Positioning Statement GTJ Inc wants the product to be viewed as an image-enhancing instrument, which a male would be comfortable buying and using. It will be a product that encourages beauty for the male gender, and capitalize on sexuality, appearance, character and self-esteem.

  7. Marketing Mix Recommendations • Product • Price • Promotion • Place

  8. Target Market Features Packaging Camouflage Stick Product

  9. $ $ Price Neutrogena Camouflage Stick$9.49 Neutrogena Healthy Skin Smoothing Stick ~$12.00 VS. WHY THIS PRICE? • Men spending habits • Convenient & Affordable Message

  10. Promotion • The Advertisement Message:“Dare to be Different” • Types of Advertisements: • Print Ads • TV Commercial • In-store Displays • Prize Contest • Coupons • Internet

  11. Camouflage Stick What secret does he have to hide? PRINT AD SAMPLE 1

  12. Camouflage Stick PRINT AD SAMPLE 2 What is he smiling about..?

  13. Camouflage Stick PRINT AD SAMPLE 3 What does he have to hide...?

  14. What is he smiling about..? Camouflage Stick PRINT AD SAMPLE 4

  15. What does he have to hide..? Camouflage Stick PRINT AD SAMPLE 5

  16. Shhh! Can you keep asecret? Camouflage Stick PRINT AD SAMPLE 6

  17. Place • Expand beyond the U.S. • Focus on Drugstore placement • Shaving & Male Skin Care Section • Internet

  18. Conclusion • Great Potential for Neutrogena Camouflage Stick in the male market • Positioning in the consumer’s mind is key • Our product will capitalize on men’s needs for sexuality, appearance & self-confidence by making them feel comfortable and daring them to be different!

  19. ANY QUESTIONS? Any Questions

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