SlideServe
Télécharger Obtenir Pro
Menu
Accueil Pro
Préférences
ApparenceLight Aide et commentaires
© SlideServe · v2026

Aloha Festivals Evaluation Report: Recommendations for a New Day

fallin avatar
fallin
20 diapositives · 234 Views · Oct 29, 2019

Dive into the comprehensive evaluation report of Aloha Festivals by IFEA. Discover findings, recommendations, and next steps for the iconic event through a detailed analysis conducted by seasoned professionals. Explore critical assessments, financial insights, operational efficiencies, and sponsorship opportunities to redefine the festival's future. Embrace a new beginning with innovative strategies and collaborative partnerships to revitalize the Aloha spirit.

Aloha Festivals Evaluation Report: Recommendations for a New Day - slide 1
1 / 20

Télécharger la présentation

Aloha Festivals Evaluation Report: Recommendations for a New Day
Une image / un lien ci-dessous est fourni (tel quel) pour télécharger la présentation

Politique de téléchargement : le contenu du site vous est fourni TEL QUEL pour votre information et votre usage personnel ; il ne peut être vendu, concédé sous licence ni partagé sur d’autres sites sans l’accord de son auteur.Le contenu vous est fourni TEL QUEL, pour votre information et votre usage personnel uniquement. Téléchargez la présentation en cliquant sur ce lien. Lors du téléchargement, si vous ne parvenez pas à télécharger une présentation, l’éditeur a peut-être supprimé le fichier de son serveur.Pendant le téléchargement, si vous ne parvenez pas à obtenir une présentation, le fichier a peut-être été supprimé par l’éditeur.

F I N

Plus de contenu associé

Transcription de la présentation

  1. International Festivals & Events Association A New Day ALOHA FESTIVALS

  2. Why are we here? • Invited by the Hawaii Tourism Authority (HTA) to conduct an unbiased and independent evaluation of Aloha Festivals • Final product will be written report detailing the following summary of findings

  3. Introductions • Who is the IFEA? • Your Evaluation Team • Combined 85 years of experience • Backgrounds in event creation, production, management and funding; tourism marketing and management

  4. Methodologies • Email Survey • 50+ distributed by email • 15 responses • Review of Historical Data • HTA Reports • Documents provided by Aloha Festivals

  5. Methodologies • 48 On-Site Interviews • Aloha Festival Board: 11 • HTA Board: 4 • HTA Staff: 5 • Staff: 4 • Island Managers: 3 • Event participants: 5 • PR/Marketing: 2 • Other Events: 3 • Neighbor Island Counties/CVBs: 6 • Sponsors: 6 • Government Officials: 3

  6. Governance • Mission Statement • Core Values • Bylaws • Policies & Compliance • Terms • Conflict of Interest • Staff/Board Relations • Systems • Fiscal Management and Responsibility • Board Size & Structure • Island Relations

  7. Staffing • President • Office Positions • Island Managers • Role of Volunteers and Board • Definition of Volunteers • Intern Program • Committee Structure/Succession • Professional Training

  8. Finance • Debt Awareness/Service • Systems/Lack of Internal Controls • Embezzlement • Reporting • Financial Sustainability

  9. (Lack of) Product PERCEPTION VS. REALITY • On the island of Oahu, there are roughly 15 events for a total of 30-40 hours of festival activity spread over a five week period of time. Source: Aloha Festivals 2007 HTA Report

  10. Outreach Reality • The total attendance of all Oahu-based events is 124,000 (70,000 residents and 54,000 visitors), of which 106,000 are attributed to the Parade and Waikiki Ho’olaule’a (60,000 residents and 46,000 visitors). Source: Aloha Festivals 2007 HTA Report

  11. Outreach Reality • The 70,000 local attendees represent 7.7 percent of Honolulu County’s population. • Events other than the parade and block party attract only 10,000 residents, which represents only one percent of the county’s population. Source: Aloha Festivals 2007 HTA Report

  12. Financial Reality • Using the 2007 total Oahu attendance and budget numbers provided, cost to reach each attendee was roughly $6 and the cost of event production was approximately $23,000 per hour. Source: Aloha Festivals 2007 HTA Report

  13. Product • Length of Run • Need for Product Research • Aloha Spirit vs. “Preserve and Protect”

  14. Sponsorship • Non-Existent • Sponsor Alienation • Lack of Media Sponsors • Sales Staff (sales, service and follow-up) • Inventory of Assets • Definition of Benefits • Solicitation Materials • Missed Opportunities/ In-Kind Sponsorships

  15. Operations • Systems • Communications • Volunteers - Volunteer Manager - Database • Island Managers • Training and Support

  16. Marketing • Program • No Need for Outsourcing • Late Design and Complexity of Theme • Website • Marketing Staff • Other Partners - CVB - Media Co-Sponsors - Private Sector • Lack of Collaterals

  17. Non-Sponsorship Revenue • Merchandising & Sales Partnerships • Ribbons • Tickets • Memberships • Food and Beverage • Hospitality Opportunities

  18. Our Recommendations • Take Two-Year Hiatus • Reduce and Reconstitute Board • Hire Professional Staff • Define Core Values • Recreate the Product • Shorten Length of Run • Build Partnerships to Share the New Vision

  19. Next Steps • Obtain Full Board Buy-In • Define Short-Term Financial Options • Pick a Hero • Craft Your Message • Determine Process and Timeline • Dream Big and Make It Happen!

  20. A New Day Begins