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Taste

Taste. What do these numbers represent?. $70 billion $2.6 million. $70 billion is what advertisers spent on television ads in 2007. $2.6 million is what advertisers paid for a 30 second commercial during the 2007 Super Bowl. Typical Advertising Costs.

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Taste

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  1. Taste

  2. What do these numbers represent? • $70 billion • $2.6 million

  3. $70 billion is what advertisers spent on television ads in 2007. • $2.6 million is what advertisers paid for a 30 second commercial during the 2007 Super Bowl.

  4. Typical Advertising Costs

  5. Why do companies spend so much money advertising their products?

  6. Think About It • What influences your food preferences? When you go to the store to purchase food, why do you choose one specific brand over another? Do you find that you always choose Cap’n Crunch over the generic store brand? Why or why not?

  7. Is it true? • Do name brand foods really taste better than their store brand competitors? • If current research is correct, many people base their food purchases on the perception of better taste rather than actual taste. Due to advertising exposure, product placement, higher pricing, catchy slogans, etc., many people believe that name brands taste better. But do they?

  8. Let’s Test It !! • In a blind taste-test, if this research is correct, we should be able to determine which is the name brand and which is the store brand product on taste alone as well. Can we?

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