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Stephanie Ciccarelli Chief Marketing Officer, Voices

From iPods to Podcasting. Leesa Barnes Author of “Podcasting for Profit”. Stephanie Ciccarelli Chief Marketing Officer, Voices.com. Today’s Agenda. Meet Leesa Barnes Learn about planning and producing podcasts How to make money podcasting Recommendations for getting work Q & A.

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Stephanie Ciccarelli Chief Marketing Officer, Voices

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  1. From iPods to Podcasting Leesa Barnes Author of “Podcasting for Profit” Stephanie Ciccarelli Chief Marketing Officer, Voices.com

  2. Today’s Agenda • Meet Leesa Barnes • Learn about planning and producing podcasts • How to make money podcasting • Recommendations for getting work • Q & A

  3. Leesa Barnes Text • President of the Association of Virtual Events Managers • One of the Top 50 Most Influential Women in Social Media • Author of “Podcasting for Profit”

  4. Brief History of Podcasting • Coined by Dave Winer and popularized by TV personality, Adam Curry • Podcasts have allowed for audio content on demand • More than 7 million Americans download podcasts on a weekly basis

  5. The Market • 17.5 million people listen to podcasts each week!

  6. How To Create a Podcast 1. Plan your podcast 2. Write a script 3. Set up recording equipment 4. Record your podcast 5. Edit, mix and export your episode 6. Upload your episode to a web-hosting provider 7. Create your podcast episode and show notes 8. Burn your podcast feed 9. Add your podcast to iTunes and other directories

  7. Services You Can Offer

  8. The 5 Ps of Podcasting • Pre-production • Production • Post-production • Publishing • Promotion

  9. Recreational vs. Corporate What’s the difference?

  10. What is RSS? Text • Really Simple Syndication • What is it? • When is it used? • Why is it important?

  11. How To Get Into iTunes • Why is iTunes important? • How long does the approval process take? • Any other tips?

  12. Publicity for Your Podcast • What’s the best way? • Who should I contact? • Any other tips?

  13. Evaluating Your Success • # of subscribers • # of downloads • Website visitors • Listener feedback • iTunes reviews

  14. Q & A Use the chat box in GoToWebinar to ask a question

  15. Opportunities • Listen and subscribe to a few podcasts • PodCamps • Social Media Unconferences • Community Events / Mixers

  16. Industry Resources • “Small Business Podcasting Kit” from Voices.com • Podcasting For Profit • Podcast Alley • iTunes

  17. Business & Marketing Plans • Ultimate Business Plan for Voice Actors • Internet Marketing Plan for Voice Actors

  18. Gain Access to Experts • Call Us Toll Free: 1-888-359-3472 • Get Advice by Email: support@voices.com • Chat with Us: http://www.voices.com/help

  19. Final Remarks

  20. Thank You Leesa Barnes Author of “Podcasting for Profit” Stephanie Ciccarelli Chief Marketing Officer, Voices.com

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