1 / 13

Social Networks and the Science of Designing Interactions

The Networked Economy (20): Information Management, Strategy, and Innovation 网络经济 : 信息管理 , 战略 , 和创新. Social Networks and the Science of Designing Interactions. Put in Arun slides. Apply social network research 社会网络研究. 来源 Source: langreiter.com. Where do people go for information?.

farren
Télécharger la présentation

Social Networks and the Science of Designing Interactions

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. The Networked Economy (20):Information Management, Strategy, and Innovation网络经济: 信息管理, 战略, 和创新 Social Networks and the Science of Designing Interactions

  2. Put in Arun slides

  3. Apply social network research社会网络研究 来源Source: langreiter.com

  4. Where do people go for information? • 20 years ago: Produced news • E.g., Walter Cronkite • “VeroeffentlichteMeinung” • 10 years ago: Web • Search: Already know what you are looking for • Discovery: Serendipity: Find something you didn’t know you were looking for • Now: Friends • Facebook leverages the social graph, via people they are connected to

  5. Visitors to social networking sites • Total unique visitors (in millions) • Worldwide daily visitors (in millions) • Source: ComScore Networks 2007.07.31

  6. Facebook • “Facebook is a social utility • that connects you • with the people around you.”

  7. Facebook: Active users (2007.01.01 – 2007.06.30) | Jan 1, 2007 |Jun 30, 2007

  8. Facebook: Weekly page views (2007.01.01 – 2007.06.30) (billions, worldwide) | Jan 1, 2007 |Jun 30, 2007

  9. Applications snapshot: Events, Photos, Gifts • Activity 2007.06: • Events: • Over 130 M invitations sent June 2007 • 115 M unique recipients • 30 M unique senders • Photos: • 270 M photos uploaded • In total, over 2.5 billion photos uploaded by June 2007 • Gifts: • Over 500k gifts purchased June 2007 • Comparable to CyWorld (Korea): Sold virtual items corresponding to USD 100M in 2005

  10. Facebook Platform • Launch date: 2007.05.24 • 6 weeks after launch • 20 M users have installed at least one Platform App • 2 M apps added per day • 30k registered developers • 1.5kaps in the Application Directory

  11. Application Ads by Facebook Referrer

  12. Facebook • Bridges between online and offline • Facebook culture based initially on verified email identities from university emails • Supports offline through online / enhances online through offline • Social norms carried over from real life to Facebook • Influencers • Can we identify people who drive adoption of a product or a group? • Sentiment analysis • What are people saying on discussion boards? • Who is positive about an issues, who critical? • Cross-media analysis • Understand links across TV, music, movies, internet, etc.

  13. C2C: Copy to China

More Related