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THE BIG SURVEY!

THE BIG SURVEY!. THE BIG SURVEY Current Members 2005. Methodology GfK (NOP World / Roper Starch) Over 5,000 questionnaires mailed to random sample of current Junior Leagues members in all membership categories in all Junior League countries Data collection June and July, 2005.

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THE BIG SURVEY!

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  1. THE BIG SURVEY!

  2. THE BIG SURVEYCurrent Members 2005 Methodology • GfK (NOP World / Roper Starch) • Over 5,000 questionnaires mailed to random sample of current Junior Leagues members in all membership categories in all Junior League countries • Data collection June and July, 2005

  3. TEN BIG ONES!

  4. 1 Satisfaction is KEY • Overall Satisfaction is HIGH – 67% • Actives are the LEAST Satisfied – 19% • Sustainers the MOST Satisfied – 39%

  5. 2 Connection is KEY • Overall Connection Lags Satisfaction • Sustainers are the LEAST Connected – 30% • (75% of Satisfied Members feel Connected)

  6. 3 Satisfied League Members Value the Whole Package Most Satisfied Members… • Get value out of multiple aspects of their Junior League experience – friendship, volunteering, personal development and association with the League Least Satisfied & Resigned Members… • Get the most value out of volunteering, feel the League is not delivering in this area and also say they have failed to make key connections with other members

  7. 3 League Members Value…

  8. 4 The Five Factors in Member Satisfaction • Participating in a well-run League • Feeling personally connected with the League and its members • Expanding my personal development & growth • Developing leadership, management and administrative skills • Doing meaningful community work

  9. 4 Five Factors VARY by Membership Category

  10. 5 Actives – Are OK On Requirements

  11. 6 Actives - Want Flexibility • Nearly 8 in 10 want Active levels adapted to LIFESTAGE • 66% want flexibility in placements and 69% in meeting requirements • 70% want a long term sponsor or mentor; 65% want to be one • 56% want more attention to their LIFESTAGEneeds

  12. 7 Sustainers – Stay out of LOYALTY

  13. 8 Sustainers - Younger WANT to Sustain

  14. 8 Sustainers - WANT Community

  15. 8 Sustainers – WANT Connection Sustainers were asked if they would like to be part of a first yearSustainer group • Yes: …………………………………64% • No: …………………………………. 6% • League Already Does this: ……….19% • No Answer: ………………………...11%

  16. 9 League Leaders must Connect/Communicate

  17. 1 0 Junior League Members - Attractive Demographics • 46% post graduate degrees or education • $161,800 Household Income • 57% work outside the home • 78% Provisionals • 68% Actives • 48% Sustainers • 48% hold managerial / professional positions • 41% Roper Influentials, vs 12% women 18-54

  18. What Shall We Look at Next?

  19. THE BIG SURVEYResigned Members 2005 Methodology • GfK (NOP World / Roper Starch) • Over 5,000 questionnaires mailed to random sample of current Junior Leagues members in all membership categories in all Junior League countries • Data collection August - October, 2005 • Builds on data from Current Members Survey • Surveyed both Resigned Actives & Sustainers

  20. Why Do Members Resign? New League Not as Good Lifestage Events Passed Over for Leadership Forced to Rotate Off Committee Didn’t Feel Welcome as a Transfer Never Asked to Do Anything Personality Conflicts

  21. ELEVEN BIG ELEMENTS!

  22. 1 Transition Years are Key Over 50% ofRESIGNED ACTIVES resigned in their first THREE YEARS as Actives: Nearly 40% of RESIGNED SUSTAINERSresigned in their first THREE YEARS as Sustainers:

  23. Resigned ACTIVES

  24. 2 Resigned Actives – Joined to Give Back(like Current Actives)

  25. 3 Resigned Actives- No Community Impact / Connection

  26. 3 Current Actives- Need Community & Connection, Too

  27. 4 Resigned Actives – Resigned for MANY Reasons

  28. 5 Resigned Actives - Wanted Flexibility • 63% wanted to Take a Break & Come Back • 61% wanted flexibility in meeting requirements • 58% wanted flexibility in placement/community requirements • 59% wanted greater FLEXIBILITY during LIFESTAGE events

  29. 5 Current Actives - Want , too Flexibility • Nearly 8 in 10 want Active levels adapted to LIFESTAGE • 66% want flexibility in placements and 69% in meeting requirements • 70% want a long term sponsor or mentor • 65% want to be a sponsor or mentor • 56% want more attention to their LIFESTAGE needs

  30. 6 Resigned Actives - No One to Contact

  31. 7 Resigned Actives – No Connection with Leadership

  32. 8 Resigned Actives – A Pool for Membership • 58% are still in touch with Current Members • 63% were NOT contacted when they resigned • 44% of those not contacted, would have been more likely to stay if they had been contacted • 63% would have preferred to take a break rather than resign • 31% have some interest in rejoining

  33. 8 Resigned Actives – A Pool for Membership • 72% expect to do some type of volunteer work for the rest of their lives • 64% are currently active in another organization • 3.8 hours per week • 80% prefer this other organization to the JL • 57% Can Make a Meaningful Difference • 49% Fits Schedule Better • 38% No Meetings • 36% Shorter Commitment

  34. Resigned Sustainers

  35. 9 Resigned Sustainers - Not Satisfied; Not Connected • 75% of Resigned Sustainers were Satisfiedwhen they were Actives • 66% of Resigned Sustainers felt Connected as Actives • Only 16% were Satisfiedas Sustainers • Only 12% felt Connectedas Sustainers

  36. 1 0 Resigned Sustainers - SEVERAL Reasons

  37. 1 1 Resigned Sustainers - A Pool For Membership • 60% are still in touch with Current Members • Only 29% felt there was someone in the League they could talk to about whether to resign or not • 74% were NOT contacted when they resigned • 39% would have been more likely to stay if they had been contacted • 29% have some interest in rejoining

  38. 1 1 Resigned Sustainers - A Pool For Membership • 77% expect to do some type of volunteer work for the rest of their lives • 64% are currently active in another organization • 5.2 hours per week • 74% prefer this other organization to the JL • 44% Can Make a Meaningful Difference • 48% Fits Schedule Better • 35% No Meetings • 43% Shorter Commitment

  39. THE BIG SURVEYProspective Members 2005 Methodology • GfK (NOP World / Roper Starch) • Proprietary online survey in U.S. • 5,024 adult females, 18 – 54 • Not current or past JL Members • Data collection September, 2005 • Builds on data from Current & Resigned Members Studies

  40. FIVE BIGFINDINGS!

  41. Prospective Member Search • Highlights similarities and differences • Measures awareness and perceptions • Gauges interest in joining • Evaluates most compelling messages • Identifies best membership target group(s)

  42. 1 League Members Are Different

  43. 1 Differences Diminish With Education & Income

  44. 1 League Members Demographics are Different * Roper Influentials are people who are “political and social activists” who influence the lives of other people in their communities. They are often trendsetters and pacesetters beyond city hall.

  45. 1 League Member Motivations are Different

  46. 2 JL Awareness is Low 42% of Women 18 – 54 have heard of the JL

  47. 2 Perceptions are Limited… Most Don’t Know

  48. 3 Familiarity Breeds Liking… But NOT Joining

  49. 3 Most Women Not Asked… Haven’t Considered Joining * 12% of women with Some Post Grad

  50. 4 Most Compelling Messages GfK developed 8 Messages based on Mission/Vision/Reaching-Out Statement • Developing the Potential of Women • Being among Like-Minded Women • Working to Improve Your Local Community • Making a Meaningful Difference • Welcoming Diverse Members • Providing both Social and Volunteer Opportunities • Training and Community Work that Comes with Dues and Requirements • Joining a Respected Organization with History

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