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Exhibitor Survey Report

Exhibitor Survey Report. June Hong Kong Jewellery & Gem Fair 2012. Survey Summary. Total number of visitors: 1,790 Onsite survey Collected : 939 Onsite survey response rate : 52.5% [939 / 1,790] Invited online survey: 1,790 Online survey collected: 186

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Exhibitor Survey Report

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  1. Exhibitor Survey Report June Hong Kong Jewellery & Gem Fair 2012

  2. Survey Summary Total number of visitors: 1,790 Onsite survey Collected: 939 Onsite survey response rate: 52.5% [939 / 1,790] Invited online survey: 1,790 Online survey collected: 186 Online survey response rate: 10.4% [186 / 1,790] Total number of collected survey: 1,125 Overall response rate:62.8% [1,125 / 1,790]

  3. If you are exhibiting in group or themed pavilions, please tick: ｜No. of response: 720｜

  4. If you are exhibiting in group or themed pavilions, please tick:- base: exhibitors who are in group pavilion ｜No. of response: 294｜

  5. Nature of business(es) of exhibitors ｜No. of response: 1,064｜

  6. Are you a first-time participant in this exhibition? 2012 ｜No. of response: 1,079｜ 2011 ｜No. of response: 918｜ • High ratio of repeated exhibitors to first-time exhibitors recognised the June Fair’s significance in jewellery industry.

  7. How did you learn about this exhibition? ｜No. of response in 2011: 883｜ ｜No. of response in 2012: 1,047｜ • Though regular June Fair exhibitors is the largest group, the result confirms that promoting the Fair in other UBM Asia’s jewellery exhibitions is an effective way to enhance the June Fair awareness.

  8. How did you learn about this exhibition?- Base: visitors who learnt the Fair from advertisement ｜No. of response in 2011: 182｜ ｜No. of response in 2012: 184｜

  9. How did you learn about this exhibition?- analysis of the answers under “UBM Asia’s jewellery exhibitions” ｜No. of response: 523｜

  10. What is your major product category? If your business involves in more than one category, please indicate. ｜No. of response: 1,091｜

  11. Which are your current (geographical) markets? ｜No. of response: 1,090｜

  12. Which are your new target (geographical) markets? ｜No. of response: 1,005｜ • Mainland China as well as other Asian markets rank top of the new targeting markets for most exhibitors.

  13. June Hong Kong Jewellery & Gem Fair and the June edition of the Asia’s Fashion Jewellery & Accessories Fair are held concurrently at HKCEC this time. Do you think this arrangement is beneficial for your company? ｜No. of response in 2011: 912｜ ｜No. of response in 2012: 1,061｜

  14. To what extent do you think your objectives for exhibiting in this exhibition have been achieved? ｜No. of response: 1,067｜

  15. To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (comparison of 2011 & 2012: “Fully achieved” + “Fairly well achieved”) ｜No. of response in 2011: 921｜ ｜No. of response in 2012: 1,067｜

  16. In case you also exhibited at the June Hong Kong Jewellery & Gem Fair 2011, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year? ｜No. of response: 869｜

  17. To what extent are you satisfied with the exhibition on the following? ｜No. of response: 1,049｜

  18. To what extent are you satisfied with the exhibition on the following? (comparison of 2011 & 2012: “Extremely satisfied” + “Quite satisfied”) ｜No. of response in 2011: 904｜ ｜No. of response in 2012: 1,049｜

  19. Please give an overall rating for your participation in this exhibition.(10=Excellent; 1=Very poor) ｜No. of response in 2011: 900｜ ｜No. of response in 2012: 1,047｜ Average rating (2011): 6.20 Average rating (2012): 5.67

  20. How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? ｜No. of response: 996｜

  21. How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? • (comparison of 2011 & 2012: “Extremely useful” + “Quite useful”) ｜No. of response in 2011: 883 ｜ ｜No. of response in 2012: 996｜

  22. If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. ｜No. of response: 995｜

  23. If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. • (comparison of 2011 & 2012: “Extremely effective” + “Quite effective”) ｜No. of response in 2011: 867 ｜ ｜No. of response in 2012: 995｜

  24. How often do you make use of the following marketing channels to promote your business? ｜No. of response: 973｜

  25. How often do you make use of the following marketing channels to promote your business? • (comparison of 2011 & 2012: “All the time” + “Most of the time”) ｜No. of response in 2011: 843 ｜ ｜No. of response in 2012: 973｜

  26. Please tick the jewellery exhibition you rate most important for your company. ｜No. of response: 990｜

  27. What are your plans for participating in this exhibition next year? 2012 ｜No. of response: 986｜ 2011 ｜No. of response: 869｜

  28. What are your plans for participating in this exhibition next year? • Base: exhibitors who will participate next year ｜No. of response in 2011: 661 ｜ ｜No. of response in 2012: 781｜

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