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Product Planning

This chapter explores essential best practices in product development to improve success rates. It emphasizes the importance of actively engaging customers, setting realistic goals, and breaking down internal barriers to foster collaboration. Additionally, it highlights the need for effective project gateways to evaluate progress, careful monitoring of tests, and conducting postmortems to learn from past projects. The chapter also references the Product Development and Management Association's benchmarking study, which takes place every five years to assess outcomes, processes, and tools used in product development.

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Product Planning

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  1. Product Planning Chapter 12

  2. Product Development Best Practices • Six main themes for improving your success rate • Ask your customers • Set realistic goals • Break down walls in the company • Create gateways to pass or fail development projects • Watch the tests carefully • Do postmortems

  3. Benchmarking Best Practices • Product Development and Management Association (PDMA) conducts a benchmarking study every 5 years • They examine outcomes, processes, organizational management, and tools

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