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Welcome

Welcome. Welcome. New Members AGI-Shorewood Corporate Rewards Card Commerce TK Maxx & Home Sense Wickes. Guests HMV 2ergo People Value Marketing Week Live! Figleaves Different Openbucks Eflorist American Express Universal Cards & Mailings Logbuy Ltd The Gourmet Society

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Welcome

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Presentation Transcript

  1. Welcome

  2. Welcome • New Members • AGI-Shorewood • Corporate Rewards • Card Commerce • TK Maxx & Home Sense • Wickes • Guests • HMV • 2ergo • People Value • Marketing Week Live! • Figleaves • Different • Openbucks • Eflorist • American Express • Universal Cards & Mailings • Logbuy Ltd • The Gourmet Society • BI Worldwide • Jessops

  3. Nick BolshawRostrum PRUKGCVA PR Agency

  4. PR Objectives • Increase the quality of press coverage; • Establish relationship with Retail Week; • Increase focus on B2B publications; • Maximise / leverage research; • Generate unique, creative content;

  5. Increase the quality of the press coverage

  6. Establish relationship with Retail Week

  7. Maximise / leverage research

  8. Generate unique, creative content UK Gift Card & Voucher Association reveals 5 bizarre activities people do on Christmas Day The UK Gift Card & Voucher Association reveals the top 5 ways to get dumped this Valentine’s Day

  9. Campaign highlights • 39 hits to date (since November) • Retail Week coverage x 3; • Creative TL content- Valentines & Christmas releases; • Q3 results – record coverage; • National coverage;

  10. 2011 Sales Review

  11. Year On Year Sales – Members Only +12% +7% +14% +2% +0% +6% £bn +9% +4% Year

  12. Total Market Estimate £bn Total market estimated at £4.59bn Year

  13. % Breakdown Consumer v B2B % year

  14. Paper v Plastic? %

  15. Paper v Plastic? 2011 B2B only: 51% paper, 49% plastic Consumer only: 36% paper, 64% plastic %

  16. Paper/Plastic Breakdown • Paper dominates Leisure • Closed Loop dominates Retail • Open & Restricted Loop domiates Agents

  17. General • Leisure sales up 15% • Though Q4 down 4.1% • Retailer sales up 7.9% • Agent sales up 23.2% • Online sales were up by 39% with consumers and 231% in B2B

  18. % of Market UKGCVA represents? • Historically UKGCVA members represent approx. 50% of the total UK gift card and gift voucher market • What is the figure in 2011? • Leisure, Retail, Agent – what %?

  19. Working with Other Associations

  20. Working Together • Historically UKGCVA worked with • Prepaid International Forum • British Promotional Merchandise Association • Institute of Promotional Marketing • Retail Gift Card Association USA • Polish Gift Card & Voucher Association • Some relationships have lapsed • Re-ignite these relationships • Explore new relationships

  21. Why? • Strength in numbers! • Collaboration on regulations • Attending exhibitions • Shared learning's • Research Who?

  22. Scope of Membership

  23. New Entrants to Market • What is the scope of UKGCVA membership? • Paper Gift Vouchers • Closed Loop Gift Cards • eGift Vouchers • Restricted Loop Gift Cards B2B • Restricted Loop Gift Card B2C • Open Loop Gift Cards B2B • Open Loop Gift Cards B2C • Childcare Vouchers • New products?

  24. Business to Business Market Research

  25. Objective • Understand what % of B2B sales fall into the following categories: • Employee Incentive & Motivation • Consumer Sales & Promotions • Employee Benefits • Insurance Replacement • Christmas Savings • Legislative • Understand what corporate buyers attitudes are towards gift cards and vouchers – those that currently buy and those that don’t

  26. Objective • Understand what % of B2B sales fall into the following categories: • Employee Incentive & Motivation • Consumer Sales & Promotions • Employee Benefits • Insurance Replacement • Christmas Savings • Legislative • Understand what corporate buyers attitudes are towards gift cards and vouchers – those that currently buy and those that don’t Method: Via E&Y data collection Method: Research Agency – telephone interviews

  27. Types of Question • What influences are there on the decision making? • What are the barriers? • Who makes the buying decision? • Why do/don’t B2B buyers buy gift cards and vouchers? • What are your buying patterns, have they changed? How might they change in the future? • Budgets – has this changed? • Timings – when do you buy, how has this changed? • How do you buy – direct or via an agent or reseller? • Product – which products do you buy – paper vouchers, gift cards or virtual? Does the product influence your decision to buy? • Are you just buying vouchers or do you engage with a motivation agency who manage the whole of your motivation scheme? • Is there something you’d like to see that isn’t currently on the market? • Do you use the prepaid MasterCard type products? If so, why do you use them? • Do you prefer single choice or multi-choice vouchers or gift cards? • How influenced by the brand on the card are you? • What don’t you like about the current products and services offered? • What other incentive products do you buy? • How much or what % is vouchers v other products?

  28. Next Steps • Research agency has been appointed • Specialist B2B agency • More information on the project to be emailed to members • Co-operative research so expect price to be circa. £750, based on 35 members, will be less per member the more members take part

  29. The Conference 2012 Victoria Park Plaza Hotel, London Tuesday 20th March 2012

  30. Supported by Gold Sponsor Silver Sponsors Sponsors Exhibitors

  31. Exhibit Stand Floor Plan Some exhibition stands still available

  32. Workshop Day – 19 March, 2012 Highlights • Global Expansion of the Prepaid Market – Prepaid International Forum • Lessons from Global Leaders – IMA • Consumer & Retail Trends – Global Prepaid Exchange Attend workshops for free if you are attending the conference or by invitation Evening Reception by invitation www.giftandreloadablecardsummit.com

  33. Main Conference – 20 March, 2012 Highlights • Europe's Economic Climate & Prepaid – Marion King (new Head of MasterCard UK & Ireland) • Business to Business – includes Wal-Mart, SVS, Ovation Incentives • Marketing – includes LAKS, Giftango, Prepay Solutions • New Players – WRAPP • Emerging Markets – CashStar • Social Networks – Gloople • Prepaid in Retail – MasterCard • Paybefore Awards Europe For full agenda & members discounts see: www.giftandreloadablecardsummit.com Or follow the link from www.UKGCVA.co.uk

  34. Other Events Special Member Rates Available for Prepaid Expo USA & Prepaid Awards Motivation Pavilion available to members at Marketing Week Live

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