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Launching of Fisherman’s Friend Spearmint with IMC

FF Successful Cases. Launching of Fisherman’s Friend Spearmint with IMC. Cough Market Evolution -Total Market-. Market Growth . + 17%. +6%. Full launch of FF Spearmint in Jan 14. +14%. FF. Market Growth+14%. + 29%. FF. FF. +19%. FF. FF. FF Sales Evolution. W/Spearmint +20%.

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Launching of Fisherman’s Friend Spearmint with IMC

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  1. FF Successful Cases Launching of Fisherman’s Friend Spearmint with IMC

  2. Cough Market Evolution -Total Market- Market Growth +17% +6% Full launch of FF Spearmint in Jan 14 +14% FF Market Growth+14% +29% FF FF +19% FF FF

  3. FF Sales Evolution W/Spearmint +20% Ex. Spearmint +4% +23% +18%

  4. Marketing Activities

  5. TVC -30 and 15 secs.- TVC 15 sec 30 sec

  6. Printed Ad Advertise in top two local newspapers

  7. Printed Ad Sponsor in World Cup Column in famous Sport newspaper

  8. On Line Ad - Facebook -

  9. On Line Ad Page Post Photo Ad Page Like Ad

  10. Advertising in MRT Station - 3 stations with highest traffic - Paholyothin Station

  11. Advertising in MRT Station - 3 stations with highest traffic - Rama9 Station

  12. Advertising in MRT Station - 3 stations with highest traffic - Asoke (Sukhumvit) Station

  13. Bus Body wrap advertising - 40 Buses -

  14. In bus advertising - 40 Buses -

  15. LED Digital Billboards - Central Dept. 6 Screens - Suratthani Had Yai KhonKaen Chiang Mai

  16. LED Digital Billboards - Central Dept. 6 Screens - Samui Island Pattaya

  17. Sampling Program • Sampling 350,000 Lozenges. • Venues • 29 Office Buildings • 8 BTS/MRT Stations • 12 Mass Locations

  18. Sampling Program - Office Building -

  19. Sampling Program - Mass Location -

  20. Sampling Program - BTS/MRT Station -

  21. POS Materials Hanging Stripe

  22. Special Displays -Tesco Lotus : 110 outlets- End Cap Cashier Side Burn Displays

  23. Special Displays -Tesco Express : 1,381 outlets- Floor stand Display (660 outlets) Checkout (1,381 Outlets)

  24. Special Displays - Big C Supercenter : 149 outlets- 10-15 checkouts per outlets

  25. Special Displays -Big C Supercenter : 149 outlets- Side Kick Displays

  26. Special Displays -Big C Supercenter : 149 outlets- Four Way Displays

  27. Special Displays -Makro : 65 outlets- Gondola Displays

  28. Special Displays -Tops Supermarket: 113 outlets- Floor stand Displays Normal Shelf

  29. Special Displays -Tops Supermarket: 113 outlets- 6-8 checkouts per outlet

  30. Special Displays -Tops Supermarket: 113 outlets- Side Panel Displays

  31. Special Displays -The Mall Supermarket : 11 outlets- Floor Stand Pillar Displays 6-8 checkouts per outlet

  32. Special Displays - 7-Eleven : 7,847 outlets- Extra stand Displays

  33. Special Displays - 7-Eleven : 7,847 outlets- Hanging Stripes

  34. Special Displays - 7-Eleven : 7,847 outlets- Cashier Checkout

  35. Special Displays - Family Mart : 1,076 outlets- Cashier Checkout

  36. Special Displays - Family Mart : 1,076 outlets- Hanging Stripe

  37. Special Displays - Shell : 114 outlets- Cashier Checkout

  38. Special Displays - Jiffy : 153 outlets- Floor Stand Displays

  39. Special Displays - Local Trade in UPC -

  40. Pharmacy Channel

  41. POS Displays - Stand Displays for general drugstores -

  42. POS Displays - Hanging Stripe -

  43. POS Displays - Sunshade : Big size-

  44. POS Displays - Sunshade : Small size-

  45. POS Displays - Sales Kit -

  46. Trade Promotion - T Shirt - Buy FF 8 boxes get 1 FF Spearmint T Shirt

  47. Trade Promotion - FF Umbrella - Buy FF 8 boxes get 1 FF Spearmint Umbrella

  48. Thank you

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