360 Publishing, Social Media, and Repurposing Content - PowerPoint PPT Presentation

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360 Publishing, Social Media, and Repurposing Content
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360 Publishing, Social Media, and Repurposing Content

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  1. 360 Publishing, Social Media, and Repurposing Content Presented by: Brad Babbitt, CMC Member Amy Davis, CMC MemberAlicia Hickok, CMC Cochair

  2. Traditional Publishing Model • Brand derived from flagship product • Predominantly print • One audience type, single point of consumption

  3. Intermediate Model • Brand experience through print, web, email • Written material transferred directly from print to web • Two audience types (some overlap), two points of consumption

  4. 360 Publishing Model • Brand amplification through multichannel publishing • Platform-specific content (original, repurposed, revised) • Multiple audiences (some overlap), many consumption points

  5. 360 Strategy • Focus on channels that are relevant to your audience(s) • Apply your brand, content to each platform in appropriate ways • Develop/optimize content for each channel • Drive consumers across channels • Set reasonable, measurable goals and apply tactics • Brand carefully to improve awareness

  6. An idea starts as a newsletter article…

  7. …turns into a Facebook post…

  8. …and then a tweet.

  9. An article can also become a Sound Advice podcast or a Roundtable.

  10. Different Uses for Social Media • LinkedIn: • Building a community • Conversation-starting resource • Professional outlet • Facebook: • Fun and engaging • Games • Twitter: — Breaking news — Important events from live meetings

  11. Good Examples of Social Media Posts

  12. Facebook

  13. Twitter

  14. LinkedIn

  15. Questions?