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Managing and Publishing Local Content

Managing and Publishing Local Content. YP Listing Management Powered by YEXT. Location Information Software. Working with dozens of leading brands Direct connections to 60 leading publishers. Consumers are Looking for Lots of Information.

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Managing and Publishing Local Content

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  1. Managing and Publishing Local Content YP Listing Management Powered by YEXT

  2. Location Information Software Working with dozens of leading brands Direct connections to 60 leading publishers

  3. Consumers are Looking for Lots of Information • It’s not just about knowing where a location is. It’s also about discovering the details to lower friction and drive people into the location. LOCAL SEARCH – Information Sought by Consumers And mobile… 65% of smart phone users make purchases after searching on their phone Top Reason Top Reason 40%+ 40%+ 30%+ 30%+ Note: Percentages = # who checked type of information sought/# who searched for business in the category Source: immr Local Search study, 2012

  4. But They Look in Many Places LOCAL SEARCH – Sources Used • Major search portals like Google and Yahoo are important, but tons of searches are done on smaller sites too. Note: Percentages = # who checked source/# who searched for business in the category Source: immr Local Search study, 2012

  5. To Why Example: PowerListings+ Adds Rich Content • Adding the What, When & Who of your Business From Where To Why WHAT WHEN PRODUCTS/SERVICES EVENTS WHO WHAT STAFF BIOS MENUS

  6. Product Lists Show In-Store Inventory Customize list name on listing Use to promote weekly deals Tailored sections to divide the catalogue Detailed details like photos and videos

  7. 40% off shoes! 1 Main Street Buy 1, Get 1 Free 6am – 12am Yext Approach: Bringing Together Info Across Teams OPEN DATA& SOURCES CONTACT INFORMATION (Location) COUPONS, OFFERS (Marketing – Promos) PHOTOS, VIDEOS (Marketing) PRODUCTS, CALENDARS, MENUS, BIOS (Sales) OPEN HOURS, PHONE (Store Ops, Franchises) YEXTPLATFORM DISTRIBUTIONPOINTS GOOGLE AND FACEBOOK MOBILEAPP STORELOCATOR WEBSITES OFFLINE

  8. Two Products & Location Software PowerListings Network

  9. Software to Enable Richer Content, Data Control Add deep, engaging information to local search Protect the brand with enterprise-level permissioning Consistently track performance, reviews Manage location information centrally Introducing PowerListings+ Smart Import up to 100,000 locations Easily structure and organize your information by location • Multi-Location Management, including amending without changing existing data. • Export to Sites, Store Locator, and Ads Photos and Videos to drive engagement Detailed Business description to improve searchability Menus, Staff Bios, Event Calendars, and Products/Services Lists Customized field titles Access control and permissioning Grouping folders to divide and manage locations Review monitoring across external sites Search and traffic reporting to complement existing metrics

  10. Structure Data: Multi-Location Management Upload file, match column to fields, formatting error resolution, duplicate listing resolution, address matching.

  11. Add Rich Data: Photos, Special Offers, Products • Consistent, high quality content drives traffic and better rank across the local ecosystem • Photos, videos, and business descriptions highlight and distinguish your profile

  12. Use The Information Your Way: Smart Export • Export your location data to distribute to Google+ and others

  13. Two Products & Location Software PowerListings Network

  14. How Our Network Works Patent-pending DualSync™ connections with each publisher guarantees your listings will appear in each partner’s index

  15. POWERLISTINGS NETWORK: Getting the Word Out150M+ users • 45+ sites

  16. Review Monitoring to Track Across Sites • See what customers are saying about you with full Review Monitoring. • Anytime you get a review on your PowerListings, it appears in Yext. View summary of reviews for all locations. Share reviews.

  17. Why Yext? Richer Content Software to Make It Easy Control & Measurement

  18. Thank you! Questions?

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