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MANAGING LOCAL EVENTS

MANAGING LOCAL EVENTS. GOALS Describe three types of plans necessary for organizing entertainment events. Explain the importance of budgets as related to entertainment management. Describe the management necessary for major events. Managing Local Events. By: Meghan Hatcher

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MANAGING LOCAL EVENTS

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  1. MANAGING LOCAL EVENTS GOALS • Describe three types of plans necessary for organizing entertainment events. • Explain the importance of budgets as related to entertainment management. • Describe the management necessary for major events. CHAPTER 4

  2. Managing Local Events By: Meghan Hatcher Georgia CTAE 2010 CHAPTER 4

  3. THE IMPORTANCE OF PLANNING • Business plan • Goals • Objectives • Financial plan • Income • Expenses • Profit • Marketing plan CHAPTER 4

  4. STRATEGIC PLANNING • Long-term preparation • Strengths and weaknesses • Goals CHAPTER 4

  5. PRODUCING THE EVENT • Setting the budget • Dividing the work CHAPTER 4

  6. MAJOR EVENTS • New Year’s Eve in Times Square • Macy’s Thanksgiving Day Parade CHAPTER 4

  7. LESSON4.2MANAGING COLLEGE EVENTS GOALS • Define the four types of economic utility as they relate to collegiate entertainment events. • Describe the factors of production in a market economy. • Explain how universities increase revenues through entertainment events. CHAPTER 4

  8. ECONOMIC ENVIRONMENT • Supply and demand • Utility • Form utility • Possession utility • Time utility • Place utility CHAPTER 4

  9. FACTORS OF PRODUCTION • Natural resources • Labor • Capital goods • Entrepreneurship CHAPTER 4

  10. ECONOMIC SYSTEMS • Market economy • Scarcity • Capitalism • Socialism • Communism CHAPTER 4

  11. COLLEGIATE EVENTS • NCAA Tournament • Entertainment events • Homecoming CHAPTER 4

  12. LESSON4.3MANAGING PROFESSIONAL SPORTS GOALS • Describe the job positions and responsibilities involved in sports management. • Explain the importance of community involvement for professional sports teams. CHAPTER 4

  13. SPORTS MANAGEMENT JOBS • Requirements • Knowledge of business • Long workweeks including night and weekend hours • Employment outlook • Competitive • Growing CHAPTER 4

  14. EXAMPLE OF SPORTS MANAGEMENT JOB TITLES • Marketing and Promotions Director • Corporate Sales Director • Director of Ticketing and Finance • Sporting Goods Sales Manager • Facilities Coordinator • Athletic Business Manager • Fitness Manager CHAPTER 4

  15. COMMUNITY INVOLVEMENT • Community relations coordination • Catering to young fans CHAPTER 4

  16. LESSON4.4MANAGING OTHER EVENTS GOALS • Explain the various types of organizational structures. • Describe the value of special events and their importance during shoulder periods. CHAPTER 4

  17. ORGANIZATIONAL STRUCTURE • Line organizations • Unity of command • Span of control • Line-and-staff organizations • Matrix organizations • Team organizations • Self-directed work teams CHAPTER 4

  18. BUSINESS ORGANIZATION • Centralized organizations • Decentralized organizations • Flattened organizations CHAPTER 4

  19. MORE THAN A THEME PARK • Making the bad times good • Creating a special event • Marketing and sales CHAPTER 4

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