1 / 25

Maximizing Fluid Sales: The Fast Track to Preventative Maintenance Success

Welcome to the "Fluids Breakout" session at the TBC Retail 2009 Business Conference! Join Bill Brewer for a session on DNADiagnostic Needs Analysis. Learn cutting-edge strategies for selling with *The Selling Edge*, focusing on a uniformed approach to preventative maintenance sales, visual enhancement, increased inspection and communication, and unique proprietary techniques. Discover the importance of D-iagnostic N-eeds A-nalysis (DNA) for your vehicle’s specific needs. Optimize oil change sales with Best, Better, Good options. Explore top-down selling strategies and the value of coupons. Educate customers on the good, better, best options for maximizing their engine's life and fuel economy. Dive into fuel system cleaning and coolant system flush opportunities. Gain insights on transmission flush benefits and power steering maintenance. Learn to increase service margins and customer satisfaction. Remember, the key to success lies in knowing both the "how" and "why" of your business.

felice
Télécharger la présentation

Maximizing Fluid Sales: The Fast Track to Preventative Maintenance Success

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TBC Retail 2009 Business Conference Welcome to “Fluids Breakout” Bill Brewer

  2. DNADiagnostic Needs Analysis *The Selling Edge* • *Unrivaled *Unprecedented *Newfound • Uniformed Approach to Preventative Maintenance Sales • Visual Enhancement to the Sale • Increased Inspection and Communication • Unique and Proprietary

  3. The Fast Track to Fluid Sales!!

  4. D-iagnostic N-eeds A-nalysis

  5. Your Vehicle’s Specific DNA

  6. Don’t ask…Don’t get!!

  7. Best, Better, GoodWhen Selling Oil Changes, Options are Good!” • All customers should be offered the same services • Best (Prolong the Life of the Engine) • Better (Plus Fuel Economy) • Good (Clean Oil, Clean Engine) • Top down selling. • Coupon Customers too? Let’s do the math…… Goal: 50% MIX

  8. Determine the coupon “value” Simple math here: “Your Coupon Applies to our Three Oil Change Offerings!!! Which One Would You Like?”

  9. The “BEST” • Advanced Technology Protecting Against Heat, Friction and Wear. • Reduces Metal to Metal Friction. • Longevity, Cranking Amps, • Fuel Economy

  10. Better • Remove water? Not really…. • Clean injectors… Not really….. • Where is gasoline stored? • Who buys premium? • Wakeup in the morning with condensation on your windshield?

  11. Good • What Happens When the Customer Leaves After their Basic Oil Change (OCB)?? • How Many of your Customers Check the Dipstick after they Leave Your Store?

  12. Fuel System Cleaning

  13. Hello Opportunity!!

  14. *Restore power and efficiency* Close the Sale: • “Are You Happy with your Fuel Economy?” • 15,000 Mile Service Interval (AMRA/ MAP endorsed) • Swab the throttle body (enclosed swab) • Show and Tell Service Code: FSTU

  15. *Restore power and efficiency* • Restrictor Plate (boogers) • Scavenges Water • Prevents injector clogging • All associates can perform this service with confidence • Do the service outside • Maximize bay occupancy Service Code: FSTU

  16. Coolant System Flush

  17. **Serves a valuable purpose** Education: • Boil point, Freeze point, • Acidity- causes corrosion • Seasonal service • “Death by association” • The radiator cap tells a story • Dexcool~ 150,000 miles…really? • More thorough + heater core • Mix 50/50 Service Code: CSFN

  18. “Transform the Trans” Good, Better, Best

  19. TRANSMISSION FLUSH**Smooth Shifting** Prevent Premature Failure: • Best if Performed on Regular Basis BEFORE 100K (Mathematical Formula) • Some Manufacturers Recommend Service as Low as 15,000 miles • “Engine Oil or Transmission Change Today?” Service Code: ATFC

  20. TRANSMISSION FLUSH**Smooth Shifting** According to the Automatic Transmission Rebuilders Association, 90% of ALL transmission failures are caused by overheating. Price vs. Cost Analysis • Do You have a Transmission Repair Shop Near your Store? Why are they in Business? • Pennzoil Multi- Purpose ATF Service Code: ATFC

  21. POWER STEERING FLUSH • Less Noise and Decreased Steering effort • Increased steering effectiveness • Keep seals soft and help prevent leakage and wear • Prevent expensive repairs of power steering components

  22. POWER STEERING FLUSH **SERVES A VALUABLE PURPOSE** • Map recommends a power steering flush at 50,000 miles • Do you own a Whine-star? • High pressure between 800–2000 pounds • Fluid contamination • Guinness vs. Miller Lite

  23. Money Makers Drives service margins!

  24. CURRENT PM INSPECTION RESULTS Monthly Average Purchases % of Vehicles Sold Service Data depicts fiscal year 2008

  25. The person who knows “how” will always have a job.  The person who knows “why”will always be their boss.

More Related