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Blue Ocean Strategy BPTV

Blue Ocean Strategy BPTV. Ahmad Tajudin Jab, Division of Technical and Vocational Education Ministry of Education. Blue Ocean Strategy Workshops 2010. The “As Is” & “To Be” Strategy Canvas. “ Voctech – the right choice for better career ”. Creation. MALAYSIA. 2013- ILP,KSM

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Blue Ocean Strategy BPTV

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  1. Blue Ocean Strategy BPTV Ahmad Tajudin Jab, Division of Technical and Vocational Education Ministry of Education

  2. Blue Ocean Strategy Workshops 2010 The “As Is” & “To Be” Strategy Canvas “Voctech – the right choice for better career” Creation

  3. MALAYSIA 2013- ILP,KSM 2014 - KKTM, MARA - IKTBN, KBS -WISDEC, KPPK 80%(2020)

  4. 5S IMPLEMENTATION • Sorting (SEIRI) • Set in order (SEITON) • Shine (SEISO) • Standardize (SEIKETSU) • Sustain (SHITSUKE) 5S

  5. How Vocational Education to become a strong Brand?

  6. Positioning and Re-positioning of Vocational Institution (Vocational Schools to Colleges) • Reasons for Re-positioning • Poor/tarnished image of vocational schools • Change in target audience • Change in strategic direction (vision 2020) • Creating new corporate personality • Many competitors (public and private)

  7. Branding Workshop (3 hours) Presented to 100 BPTV staff and 88 College Directors 9 Jan 2013, 9 am-12 noon • Contents • What is branding? • Who owns and build brands? • Why branding is important? • Brands and reputations • Brand Identity Vs Brand Image • Building Brand Stategy • Brand vision, business and values • Brand experience and consumer relationship • Brand management wheel • Time line .

  8. Brainstroming (3 hours) • You will be divided into several groups to complete several tasks and make presentations • BPTV • SMT or Technical Education • KV or Vocational Education ( 4 groups) • TASK 1 : Identify what you want to brand. • TASK 2 : Identify your brand business which has an emotional appeal • TASK 3 : Based on your brand business, identify your Brand Vision • TASK 4 : Based on your brand business and your Brand Vision, identify your Brand Values

  9. Vocational College Brand Business Our business is not only provide access to quality vocational education BUT Your Success Is Our Business

  10. VC Brand Values • RATIONALEMOTIONAL • * Professional * Caring • - Efficient, ethics, - helpful, friendly • knowledgeable * Fun • * Innovative - - Fun learning, colorful • - creative programs, • mobile learning * Courageous • Quality - positive, brave • - 5S (Quality Work Environment), • MS 1801(Occupational Health & Safety)

  11. Timeline 2013-2015 Sept 2014 Aug 2013 Dec 2013 Mac 2014 Jun 2014 Phase 1 Phase II Phase III Phase V Internal Analysis Strategy Implementation Evaluation & Re-Align * Brand Business Planning * Brand Values * Reputation Survey * Setting Committees - Working Group - Steering Committee A. Define Brand Approach B. BUILD BRAND STRATEGY & LAUNCHING C. IMPLEMENT & MONITOR

  12. THE OUTCOME 2013

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