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Octoshape experience: a matter of quality Stephen Alstrup Octoshape August 2008

Octoshape experience: a matter of quality Stephen Alstrup Octoshape August 2008 contact@octoshape.com. Octoshape. Founded in 2003 by leading algorithm experts working with universities and industry as Akamai, Google, Microsoft, AT&T on large scale internet problems

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Octoshape experience: a matter of quality Stephen Alstrup Octoshape August 2008

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  1. Octoshape experience: a matter of quality Stephen Alstrup Octoshape August 2008 contact@octoshape.com

  2. Octoshape • Founded in 2003 by leading algorithm experts working with universities and industry as Akamai, Google, Microsoft, AT&T on large scale internet problems • Offering high quality, low cost, massive scale streaming CDN solutions/services using P2P • Customers and partners includes largest media companies, CDN’s, software companies in US, Europe and Asia

  3. P2P Streaming • Low Cost • - Saving bandwidth, keep traffic local, • use cheapest resources • Massive scale • - Save bandwidth, keep traffic local, • use several resources • High Quality ?

  4. Streaming with/without P2P Typical end user experience Typical broadcaster experience • Buffering • Server busy • Low picture quality • No help to solve problems • Complex: CPU, Bandwidth, Codec, player, DRM • User problems • Costly • Lack of statistic, QoS • Lack of tools: Scheduling, restrictions, monitoring • Complex: Same as users and lack of agnostic and multi platform solutions.

  5. Why do we have quality/QoS problems • Technical explanations • (or excuses) • Congestion problems • Packet loss • Packet delay • Jitter • One way communication • Machine down • Do not scale • User machines ... • User ..... Yes there are technical problems. 1) But that is true also for other broadcast business areas ... and we do watch TV without the same kind of problems. 2) Streaming should be like TV just with all the benefits from internet.

  6. Streaming should be like TV: Just with all the benifits from internet “Streaming-Philosophy” have to change from “IT-Philosophy” to “TV-Philosophy” No more excuses No more “Sorry machine went down”

  7. Live Streaming: High Quality From a distribution point of view Not (just) a matter of high bit rate • Transport it • - Multi fail over • Transport it reliable • - Throughput + loss resilient • Transport QoS and statistic • - Accurate and automatic information/solutions • P2P always come with • Some fail over • Software on the machine

  8. Eurovision song contest (ESC) is the largest non-sporting event in Europe – a little like American Idol , Octoshape have for three years been exclusive streaming provider for EBU holding ESC rights streaming to millions of viewers surprisingly good qualityQuality was fantastic. At 700kps … no skip frame. The Web cast was excellent. I did not loose the 700 Kb per second at all during the whole 2.5 hour event.Webcast from the Octoshape player was a dream to watch with constant 698K streamIs this going to be the first EVER web cast that I could actually watch live and enjoy with out low res rubbish and picture break up and freezes??

  9. Multi fail over just like TV Encoder 1 Encoder 2 Single point of failure

  10. Multi fail over just like TV Peer2 Host 1 Host 2 Peer1 Single point of failure Tradeoff between price, quality and scalebility

  11. Multi fail over just like TV Wireless Wired Automatic switch among http, https, tcp, udp, … guarantees availability Single point of failure

  12. Airplane streaming High packet loss and ping times = Normal (TCP) streaming do not work: • Wireless routers • No edge server • Satellite connections • Bad hops Octoshape solution: Having packet loss of e.g. 5%, Octoshape simply sends a little more packets

  13. Keynote: World’s Largest global test and measurement network First time: P2P delivering quality can be monitored by third party.

  14. Instant play No buffering

  15. World Wide Octoshape is A+

  16. Result of quality

  17. Multi fail over just like TV • Monitoring • Alert • Automatic quality and QoS tools Single point of failure

  18. Quality and QoS Multi fail over just like TV Single point of failure Octoshape claim: Quality and QoS requires software from encoder to end-user Facts: P2P always comes with software at end-user and some fail over.

  19. Side effect of high quality and QoS • Less support needed • Support needed is more easy

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