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Ou r T E am

Ou r T E am. TABLE. STARBUCKS. Origin. Founder member. The first location. Interview. History. Expansion. Special store. Idea. Our comments. Future plan. B i R t h. Alfred Peet. Gordon Bowker. Jerry Baldwin. Zev Siegl. Howa rd. 1981. Born July 19, 1953 (age 57)

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Ou r T E am

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  1. Ou r T E am

  2. TABLE STARBUCKS. Origin Founder member The first location Interview History Expansion Special store Idea Our comments Future plan

  3. BiRth Alfred Peet Gordon Bowker Jerry Baldwin Zev Siegl

  4. Howa rd 1981 • Born July 19, 1953 (age 57) Brooklyn, New York, U.S. • Alma mater Northern Michigan University • Occupation Chairman and CEO, Starbucks • SalaryUS$ 10,000 • Net worth$1.1 Billion • SpouseSheri Kersch Schultz • Children2 Howard Schultz 1987

  5. N A M E & L O G o “STARBUCKS”The company is named in part after Starbuck, Captain Ahab's first mate in the novel Moby-Dick. "twin-tailed siren"

  6. ComPaNY The first Starbucks was opened in Seattle, Washington, on March 30, 1971 This store simply sold one thing: Fresh roasted coffee beans. That's it. No brewed drinks. The Starbucks Center, Seattle.

  7. H I S To r y The company was a single store in Seattle’s historic Pike Place Market. 1970s

  8. H I S To r y In 1981, Howard Schultz ,was drawn into Starbucks and joined a year later. In 1983, Howard traveled to Italy and became captivated with Italian coffee bars and the romance of the coffee experience. 1970s Howard Schultz 1980s

  9. H I S To r y 1970s Not only celebrated coffee and the rich tradition, but also brought a feeling of connection. 1980s 1990s

  10. H I S To r y Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, we strive we bring both our heritage and an exceptional experience to life. 1970s 1980s 1990s 2000s

  11. E X P a N S I on By 2009 more than 55 countries!! over17,800stores > 55countries Canada United StatesUK

  12. Spec I A l Special store Dubai : full of local style Conduit Street

  13. IDEA STARBUCKS IDEA “Our mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”

  14. M I S S I on They fulfill this mission by a commitment to… • Understanding of environmental issues and sharing information with our partners. • Developing innovative and flexible solutions to bring about change. • Striving to buy, sell and use environmentally friendly products.

  15. M I S S I on They fulfill this mission by a commitment to… • Instilling environmental responsibility as a corporate value. • Measuring and monitoring our progress for each project. • Encouraging all partners to share in our mission.

  16. M I S S I on For environmental part: environmental 1.Recycling & Reducing Waste 2.Energy Conservation 3. Water Conservation 4.Building Greener Stores 5.Tackling Climate Change 6.Explore Green Store

  17. F U T U R e P L A n Year Review ‧Starbucks has a long history of doing business in ways that are socially, environmentally, and economically responsible. ‧ Our commitment to doing the right thing has always been central to how we operate as a company.

  18. F U T U R e P L A n Year Review ‧ Itʼs deeply valued by our partners (employees) and customers alike, and we believe it also makes great business sense. ‧ It hasnʼt always been easy; however, weʼve learned from our mistakes and persevered as a pioneer of innovation across the industry.

  19. I N t E R V I ew Interview of 徐光宇 General Manager Work Experience Advertising industry ↓ Starbucks

  20. Commen T s comments Price drive thru enviroment

  21. R E F E R E n C e Reference ‧Wiki ‧Google ‧North America Starbucks Official Website ‧徐光宇-咖啡教父 http://www.youtube.com/watch?v=c5MBpdVuA_I&playnext=1&list=PL4ED9BA8C0DE2C50B&index=49 http://www.youtube.com/watch?v=c5MBpdVuA_I&NR=1

  22. Q&A ._. Thanks for your listening

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