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Air Liquide in Middle East & Africa

Air Liquide in Middle East & Africa. 元 team. Facts & figures Middle East Africa Establishment strategy. Facts & figures. Air Liquide: a world leader Turnover: 12 billion 22% market share 43,000 people in 75 countries Financial specificities:

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Air Liquide in Middle East & Africa

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  1. Air Liquide in Middle East & Africa 元 team

  2. Facts & figures • Middle East • Africa • Establishment strategy

  3. Facts & figures • Air Liquide: a world leader • Turnover: 12 billion • 22% market share • 43,000 people in 75 countries • Financial specificities: • 40% of shareholders are private • Capital intensive industry

  4. Facts & figures • The different trades of the company • Large industries > plants directly connected to pipes • Industrial customers > Sales of bottled gas and gas liquid • Healthcare > medical gas / therapy gas • Electronics > pure gases (semiconductor, photovoltaic) • Related activities > specialty chemicals, welding, diving,…

  5. Facts & figures • Main competitors: • Strengths and strategy: • Strong presence in Europe (especially Western Europe) • Strong presence in Asia (No. 2 in Japan) • Strategy: racing for new geographical areas and different fields.

  6. Middle East • Characteristics: • Low demography • High purchasing power • Oil & Gas oriented • Air Liquide’s development: • Mostly recent (last 10 years) • Based on large industries

  7. Africa • Characteristics: • High demography • Low purchasing power • Raw material oriented • Air Liquide’s development: • Historical zone (colonies) + recent development • Based on industrial customers and healthcare

  8. Establishment strategy • Air Liquide golden rules: • Be open, curious, travel, meet local people. • Have locals in the Board of Directors • Relationship with the IFRI, the Chamber of Commerce in Paris, embassies, missions economiques • Few expatriates • sets up gradually (easier to leave in necessary)

  9. Establishment strategy • Specific challenges • Electricity consumption • Local financial resources • Human resources • No need a lot of space

  10. Establishment strategy • Few failures: • Mexico: poor internal analysis + external condition (devaluation) • In other countries (Algeria, China, Iran, ...): threw out

  11. Thank you for your attention! Any questions? 元 team

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