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Cleaning Products

MANUFACTURED & DISTRIBUTED BY. Cleaning Products. Our Beginning.

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Cleaning Products

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  1. MANUFACTURED & DISTRIBUTED BY Cleaning Products Proprietary and Confidential

  2. Our Beginning Coatings With A Purpose started in the application of our custom developed coatings and sealers in the building restoration industry. Traditional commercial cleaners had limitations in effectiveness and safety preventing their use in many circumstances and on some occasions resulting in premature failure of coatings and sealers. Out of necessity, we developed CWP ProSeries Cleaners based upon these needs. • We developed a better cleaner. Our proprietary mode of action that allows our cleaners to penetrate deep into contaminants, quickly releasing the bonds that hold the contaminate to the substrate. • It’s our Science that matters. Taking our combined 60 years of experience we began development in the lab. We developed an industry exclusive 4 Point Cleaning process that works when others fail. • Safe to use around families and pets. Chlorine-free, non-flammable and solvent-free. • Made in the U.S.A. Proprietary and Confidential

  3. Core Strengths • Solution Driven. Our products are specifically designed to solve the difficult cleaning problems that our clients face everyday. • Innovation. ProSeries cleaners’ proprietary mode-of-action and exclusive 4 Point Cleaning approach, represent a new and safer direction in cleaning technology that saves time, effort and money. • Experience. We know what works. Development of our product line is founded through our 60 years of experience. • Commitment. Coatings with a Purpose has recently invested an additional $120,000 in bottling, labeling and packaging equipment to enable production capacity of over 10,000 gallons daily. Proprietary and Confidential

  4. Our Exclusive 4 Point Cleaning Difference 1 CWP ProSeries breaks down organic waste, such as soil, mold, mildew and algae attacking where they bond to the surface Our deep-cleaning formula penetrates deep into contaminants for exceptional cleaning Chemical markers not only clean but react to moldmildew & fungi so you know its working Our cleanings work at a molecular level,breaking apart contaminants for easy rinsing C A B Proprietary and Confidential

  5. Our Exclusive 4 Point Cleaning Difference 2 Denatures proteins, such as blood, food & drink spills, pet & insect waste and pollen removing their ‘sticky’ nature. Our deep-cleaning formula penetrates deep into protein chains which entangle into each other and the surface Our cleaners engulf protein chains, attacking the chemical bonds that allow proteins to stick to a surface Working at a molecular level, our cleaners break proteins into harmless elements for easy rinsing C A B Proprietary and Confidential

  6. Our Exclusive 4 Point Cleaning Difference 3 Dissolves motor and cooking oils, heavy grease and grime, by penetrating and converting oils into common soap. Our deep-cleaning formula penetrates deep into oil in the garage, around the kitchen, on appliances and even fabrics Our cleaners work to dissolve oil from the inside out emulsifying some oils in the cleaner for easy rinsing. Working at a molecular level, our cleaners alsoConvert some oils into common soap for easyrinsing with plain water. C B A Proprietary and Confidential

  7. Our Exclusive 4 Point Cleaning Difference CWP ProSeries cleaners work without toxic chemicals, dangerous solvents or flammable liquids, allowing contaminants to be safely washed away with plain water. 4 Proprietary and Confidential

  8. CWP ProSeries Cleaning Products • Performance: Our cleaning products are effective and live up to the promise made on the package and in advertising. Cleaning is a time-consuming task so consumers favor products that work quickly and to a high standard. Consumers are more likely to pay a premium for a product if it performs well.  • Multi-Purpose: CWP ProSeries products are successful due to their convenience factor and customers are attracted by the idea that one product can serve many cleaning tasks. We promote some specialization of our products but we favor limiting multiple SKU numbers. • Environmental awareness: All Consumers are more aware of how their everyday activities are affecting the environment. It is critical that our cleaners balance the preference of eco-friendly with the product’s ability to meet the genuine and perceived expectations of our consumers.  • Packaging: Performance is the most important factor in consumer demand for cleaners. Our Products and packaging showcase both the product’s ability and quality which drives sales of our brand even over nationally-advertised competitors. • Easy to use: Consumers have increasingly busy lifestyles, so our products make the process of cleaning quicker and with minimum effort. We continually identify ways to make our products as intuitive and easy to use as possible and this will be key to our success in this market. Proprietary and Confidential

  9. Our Customer Reviews Effectiveness, Ease of Use, Product Support • I have spent hundreds of dollars on cleaners which did not work for cleaning the bricks around my gas fireplace. This stuff is the BOMB!!!! works great. No More White Powder!!!!! Beautiful with little to no elbow grease. • Great customer service!  • I sprayed the siding and the HVAC waited for 20 minutes and used the hose to rinse it off. The mold just rolled right off without me having to use a pressure washer.  • Arrived on time and with no issues. Came with a Thank You sheet with info to their website for product instruction usage. Very nice thought to include this. • I have used a lot of cleaning products as a cemetery caretaker. I can honestly say you can throw all of the others away. This product has been used to clean building exteriors, floors, tractors, mold of roofs, tombstones, sidewalks, driveways and bronze statues. I have even used it to clean my work clothes. Nothing cleans like this product. Excellent cleaner. • I wanted to find something that would do a good job on degreasing the engine in my Ford. I usually use Gunk brand engine cleaner. This does a decent job, but I wanted something better . . . the bulk of the grease and dirt came off effortlessly. This product exceeded my expectations. • I was skeptical about this product at first, but half way through the process, I would already tell a difference. Now my driveway, and street looks perfect. No more stains, spills, or fluids leftover from projects. I even used it to clean up graffiti in the neighborhood! Proprietary and Confidential

  10. CWP ProSeries Performance Benefits • Labeling. Our product labels are designed to capture customers attention as a “silent salesman”. Easy to read and photos for cleaning job references. • Point-of-Sale customer support. Each of our products have a unique QR Code (Quick Response) that allows customers to scan the code with their smartphone for quick access to extended product information, product videos and “How To” articles giving tips on cleaning a wide variety of areas. • Store-Level Product Support. CWP ProSeries staff visit stores to educate sales staff on the benefits and product use. We also provide product literature for customers. LEARN MORE! Web site: cwpprosseries.com Helpful & quick Videos Problem solving How to Guides Before & After Slideshow Proprietary and Confidential

  11. Product Innovations • Features & Technology: • Proprietary mode of action that allows our cleaners to penetrate deep into contaminants, quickly releasing the bonds that hold the dirt to the substrate. • Crossover Cleaning. Dirt isn’t just soil, or mold & algae or oils or proteins. In most cases its some or all of these types of contaminants. Most products are designed to clean using one principle ingredient with usually limited results. CWP ProSeries exclusive 4 Point Cleaning uses a unique blend of cleaning agents attacks all types of contamination with minimal effort and complete neutralization with a water rinse. • Changes Coming: • More product videos and “How-To” articles • Expand the product line • TV commercial and greater social media presence • Product Launches • Cleaning wipes • Vehicle tire coating (non silicone) • Vinyl and Plastic restore (Restoring degradationfrom oxidation) Proprietary and Confidential

  12. Product Line • The most versatile cleaners you’ll ever use. • Environmentally safe around plants, animals, and aquatic life. • Contain no chorine, no solvents, no phosphates and are non-flammable. • Cleans nearly every surface in the home, garage, patio, truck, boat, and recreation vehicles. • These professional products are powerful but safe to use in the workplace, hospitals, schools and around households, families, and pets. Proprietary and Confidential

  13. Safe to Use Does not emit harmful or nauseous fumes and safe to use in public facilities • Works with Existing EquipmentCan be used with pressure washers, floor & carpet cleaning equipment • Easy to UseSpray diluted product on, let it penetrate for a few minutes, lightly scrub, and rinse with water • Scalable for Any Cleaning ProjectEngineered to be diluted on the job site as the cleaning issues require • Commercial & Industrial StrengthProfessional grade cleaner designed for the toughest cleaning jobs • Concentrated Cleaner & DegreaserFormulated to remove a broad spectrum of dirt, mold, motor and cooking oils and other contaminants Proprietary and Confidential

  14. Multi-Purpose – Multi-SurfaceProfessional all-purpose cleaner that cleans nearly everything inside and outside the home, vehicles & more • Removes All Types of DirtEliminates soil, pet waste, mold, and algae • Breaks Down StainsDestroys blood, grass, food, and drink stains • Dissolves Oils Cleans motor & cooking oils, grease, and grime • Easy to UseSpray on, let it penetrate for a few minutes, lightly scrub, and rinse with water Proprietary and Confidential

  15. Multi-Surface CleanerCleans tile, grout, wood, metal, vinyl, concrete, masonry, stucco, Dryvit, painted surfaces, fabric & more! • Formulated for Fast ReleaseDeep penetrating formula attacks mold & algae at its source • Use Indoors & OutdoorsSafe to use on all surfaces • Easy to UseSpray, scrub if needed, & rinse! Proprietary and Confidential

  16. ExteriorTires, rims, white walls, brake dust, bugs & tar • InteriorCarpet, vinyl, leather, upholstery & more • Engine DegreaserBreaks down oil and grease quickly for an easy rinse • For All Types of VehiclesPerfect for cars, trucks & recreational vehicles • Easy to UseSpray on, lightly scrub and rinse with water Proprietary and Confidential

  17. Deck, Hull, and BilgeBreaks down oil, grease, creosote, and more • Sails, Covers, and Bimini TopsCleans mold, algae, mildew, and stains • Cushions, Bumpers, and CanvasWill not fade or discolor vinyl or fabrics • Easy to UseSpray on, scrub if needed, and rinse! Proprietary and Confidential

  18. Industry Overview US Cleaners Market and Growth Cleaning products have become essential in the everyday life of the consumer. For this reason, the market continues to grow year to year. It may also be the reason that this market tends to be more resistant to downturns in the world economy than other sectors, such as construction and automobiles. Market Size (US $Billions) Proprietary and Confidential

  19. Summary • Growth: Cleaners market is growing at a rate of 4.97% over the period 2016-2022. • Product Sells Leader. Experience in 300+ Menards stores has shown price is not a deterrent in the competitive market of cleaning supplies. Consumers want products that work. Our product have surpassed all sales forecasts ranking a number 1 gallon-size cleaner since its introduction, yet most expensive. • Costumer Satisfaction. In the US, leading cleaning brands rely heavily on name recognition and customer loyalty. CWP ProSeries products have specifically engineered to solve problems that products from leading brands and others fail to solve. CWPs proprietary mode-of-action and crossover cleaning are highly regarded by consumers. • Saves Time & Money. Most important factors in purchasing cleaning products are performance, cost effectiveness and ease of use. • Safe & Effective. CWP ProSeries products are solvent free, chlorine free, nonflammable, easy to use, fast working, scalable, have a pleasant smell and consistently out-perform customers’ expectations. LEARN MORE! Web site: cwpprosseries.com Helpful & quick Videos Problem solving How to Guides Before & After Slideshow Proprietary and Confidential

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