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MEDIA OWNERSHIP

MEDIA OWNERSHIP. COM 316 Dr. Anna Feigenbaum Week Five. Media Ownership Bingo. INSTRUCTIONS: Each group (3-4) will become a media conglomerate. The group will be given a bingo card of the companies their conglomerate owns.

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MEDIA OWNERSHIP

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  1. MEDIA OWNERSHIP COM 316 Dr. Anna Feigenbaum Week Five

  2. Media Ownership Bingo INSTRUCTIONS: • Each group (3-4) will become a media conglomerate. The group will be given a bingo card of the companies their conglomerate owns. • Two students will volunteer to be the ‘company callers’. They will select a company from ‘the hat’ and call out its name. Whichever conglomerate owns the company (or a major part of it as indicated) will shout out its name, i.e. “DISNEY!”. • The first conglomerate to fill a row (vertical, horizontal or diagonal) with companies it owns must call out “CONGLOMERATE!” The first conglomerate to shout out a correct “CONGLOMERATE” wins the round. The Multinational Corporations Playing Today Are: • The Walt Disney Corporation • Viacom, Inc. • Time Warner • News Corporation • Sony Corporation

  3. Neoliberalism “An unregulated market is the best way to increase economic growth, which will ultimately benefit everyone." Not actually said by Reagan This image is of the Kuk Dong factory in Mexico. The factory made garments for brands including Nike. The Kuk Dong workers fought off the police, a corrupt state and their own bosses to establish their own trade union.

  4. What’s so ‘Neo-’ about your Liberalism? • ‘Plain Old’ Liberalism: Adam Smith (The Wealth of Nations) and others advocated the abolition of government intervention in economic matters. • No restrictions on manufacturing, no barriers to commerce, no tariffs. • free trade was the best way for a nation's economy to develop. • Such ideas were "liberal" in the sense of no controls.

  5. What’s so ‘Neo-’ about your Liberalism? • "Neo" means we are talking about a new kind of liberalism. • "Neo-liberalism" is a set of economic policies that have become widespread during the last 25 years or so.

  6. Characteristics of Neoliberalism • THE RULE OF THE MARKET • CUTTING PUBLIC EXPENDITURE FOR SOCIAL SERVICES • DEREGULATION • PRIVATIZATION • ELIMINATING THE CONCEPT OF "THE PUBLIC GOOD" or "COMMUNITY" -http://www.corpwatch.org/article.php?id=376

  7. Post-Fordism The term Postfordism refers to a social model whose mode of production is no longer dominated by forms of communication organised hierarchically or by a negotiation of wealth distribution carried out by the representatives of collective agents and supervised by the State. Rather the Postfordist model is characterised by forms of flexible accumulation (Harvey 1993) that can integrate and network highly diversified modes, times and places of production such as the automated factory and the high-tech farmhouse, industrial estates, the Mexican maquilladoras and the temples of global finance. “The Postfordist Lexicon” http://www.generation-online.org/t/postfordistintro.htm

  8. Monopoly Power/Economic Control in one place Oligopoly Power/Economic Control in a few places -opolies

  9. Media Oligopolization • In the period between 1993 and 2000 there was a wave of enormous mergers and acquisitions totaling more than $1.3 trillion. • Firms integrated horizontally in order to enhance their competitiveness with established firms and penetrate new markets. • This allowed different parts of a conglomerate to carry products, services and advertising for other parts: Time Warner cds carry AOL software, AOL-owned websites carry advertising for Time-Warner magazines.

  10. Major conglomerates own properties in numerous information-related sectors, including book and magazine publishing, cable and network television, radio, movie studios, as well as theme parks and sports teams. • Many corporate giants share shareholders and occasionally interlocking boards of directors with one another or with banks, oil companies and health care.

  11. ABC/Disney

  12. I am the master at figuring out new synergistic ways to acquire, slice, dice and merchandise content!

  13. What Factors Contributed to Media Oligapolization? deregulation: the sky is for sale! changes in technology: microelectronics, digital convergence

  14. What Factors Contributed to Media Oligapolization? acquiring market power: reduce competition and market risk by acquiring weaker companies economic scope: one firm can carry two products better than two firms can produce them separately

  15. COMCAST

  16. Challenges to Media Ownership

  17. How can we analyze media ownership applying ideas from Adorno and Horkheimer’s article on ‘The Culture Industry’? • What are the major criticisms lodged against the Oligopolization (or concentration) of media companies?

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