The Step-by-Step Guide to Conducting an SEO Audit

1. The Step-by-Step Guide to Conducting an SEO Audit Want to get higher rankings on Google? In that case, you would definitely opt for professional search engine optimization services. However, to get an exact idea about the opportunities for improvement of your site's search performance, conducting an SEO audit is vital. If you have decided to perform an SEO audit, it is important to know the steps involved. This blog will allow you to explore a step-by-step guide to conducting an SEO audit. •Evaluate the Mobile-friendliness of Your Website The professionals of national or local SEO in Pittsburgh will suggest you to first check whether your site is mobile-friendly or not. Today, most of the searches are done through mobile devices. If your site isn't optimized for mobile devices, you are likely to lose the opportunity to drive more traffic and reach out to your target audience. So, you need to ensure that your site is able to function effectively on all mobile devices. •Check the Site's Speed When you want to drive more organic traffic, site speed matters a lot. If your site doesn't load within 5 to 10 seconds, your visitors are likely to leave the page. As a result, the bounce rate increases. That is why checking the site speed during the SEO audit is important. To increase your site speed, you may optimize and reduce the image sizes, reduce redirects, and more.

2. •Identify Opportunities for Link Building Link building is an important part of local and national SEO services. During an SEO audit, the expert professionals offer effective recommendations for building both external and internal links. An ideal internal link building strategy is to include at least one or two internal links to your website content. However, make sure to add only those links that are relevant to the topic. For external links, you need to look for resource lists that can feature your content and then link to your site. •Fix Broken Links Broken links are one of the main reasons for poor user experience and can really hurt your SEO. That is why it is important to identify and fix the broken links during the SEO audit. One of the best ways to fix the broken links issue is to make the page real again. In other words, you will have to recreate the page. However, in case the page had information relating to a product you no longer offer, it is better to delete the entire page. •Focus on the Improvements of Your Site Structure Site structure is crucial from the SEO point of view. If you have a complex site structure, navigating through the pages can be difficult for the visitors and will affect your SEO significantly. So, it is important to simplify the structure and remove duplicate links for better ranking. Conclusion Conducting a free SEO site audit can enable you to identify potential flaws and fix them to improve your site's performance on Google. Are you looking for a reputed SEO company in Pittsburgh? If yes, Fido SEO is the ideal option. Connect with the experts and get an SEO audit for your website. Source: https://fidoseo.blogspot.com/2023/03/the-step-by-step-guide-to-conducting.html