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Disruptive Healthcare Innovation Initiative

Disruptive Healthcare Innovation Initiative. Professor Daniel Steenstra Mr Simon Potter Overview. Personal Introduction. Royal Academy of Engineering’s first Visiting Professor in Medical Innovation Medicine Design & Innovation Management in Automotive sector (Jaguar)

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Disruptive Healthcare Innovation Initiative

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  1. Disruptive Healthcare Innovation Initiative Professor Daniel Steenstra Mr Simon Potter Overview

  2. Personal Introduction Royal Academy of Engineering’s first Visiting Professor in Medical Innovation • Medicine • Design & Innovation Management in Automotive sector (Jaguar) • Consultancy in Innovation Management (Unilever, Alstom) • HealthTech at WMG / University of Warwick (170 projects; 800 jobs and £50m in sales for SMEs) • Developing and commercialising healthcare product and services (Innovations Factory based at Heartlands Hospital)

  3. Outline • Healthcare challenges • Need for innovation • Why disruptive innovation • The £1000 scanner • Cranfield Disruptive Healthcare Innovation initiative • Visionair • Deliverables • Ongoing project opportunities

  4. Healthcare challenges • Rapidly increasing need for healthcare • Demand to provide better quality of care • No extra funding

  5. Demand and Expenditure in the NHS

  6. Need for healthcare and funding Need Funding (£) Position? time

  7. Need for healthcare and funding Need Funding (£) Position? time

  8. Increasing efficiency and productivity does not suffice

  9. Need for innovation • Innovation is critical to economic change • Responses to change in business environment: • ‘adaptive response’ – Incremental Innovation • ‘creative response’ – Radical Innovation Joseph Schumpeter ‘The Theory of Economic Development’

  10. Disruptive Innovation- Theory • e.g. Sony • IBM • Apple • Virgin Performance most demanding customer Sustaining innovation Disruptive innovation least demanding customer Time Clayton Christensen – The Innovator’s Dilemma

  11. Disruptive Innovation- Enablers • Simplifying technology • Business model innovation • Disruptive value network

  12. Disruptive Innovation- Why • Focussed on the US healthcare system • Lacks practical methods, tools and techniques However disruptive innovation is most appropriate: • affordable products and services • shift diagnostics, therapy and care out of expensive hospitals back into the community.

  13. £1000 Scanner- History • Diagnostics in primary care • Inspired by $100 laptop • Based on Open Source (OS) and PSS models £1,000 primary care medical scanner

  14. Scanning technologies • X – Ray / CT • UV • Ultrasound • NMR / MRI • PET / Gamma ray

  15. Dedicated MRI- Positioning

  16. Dedicated MRI- Pathways

  17. Dedicated MRI- Layout

  18. Dedicated MRI- Infrastructure • Integrating product and service design

  19. Service design RELATED MEDICAL RESEARCH III PATIENT JOURNEY IN IMAGES

  20. Availability contract Vs Pay-per-scan

  21. Ultrasound image processing

  22. Key Challenges • Market pull instead of technology push • Involving patients and other stakeholders • Viable business model that provides return on investment for companies investing in manufacture • Identify sources of funding for product development • Perceived threat to established OEMs • Assess infringement of their IP rights • Get end-customer buy-in and support • PR campaign • Regulatory approval • Technical files • Accredited supply chain

  23. Disruptive Healthcare Innovation initiative- Vision Disruptive Healthcare Innovation Initiative supports sustainable healthcare by leading the development and implementation of practical methods and demonstrators of disruptive healthcare innovations.

  24. Disruptive Healthcare Innovation initiative- Elements

  25. Disruptive Healthcare Innovation initiative- Demonstrator

  26. Integrated system

  27. OK Ultrasound scanner Further investigation ? Aneurysm Intervention Product / Service System

  28. OK ? Ultrasound scanner Further investigation ? ? ? ? ? Aneurysm ? Intervention Product / Service System ?

  29. Thank you

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