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INNOVATION INITIATIVE

Building Trust into the Next Generation of Information Technology. INNOVATION INITIATIVE. About Us Global, not-for-profit, 501(c)6 organization Over 29,000 individual members, 120 corporate members, 60 chapters Building best practices and a trusted cloud ecosystem

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INNOVATION INITIATIVE

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  1. Building Trust into the Next Generation of Information Technology INNOVATION INITIATIVE

  2. About Us Global, not-for-profit, 501(c)6 organization Over 29,000 individual members, 120 corporate members, 60 chapters Building best practices and a trusted cloud ecosystem Agile philosophy, rapid development of applied research Balance compliance with risk management Reference models: build using existing standards Identity: a key foundation of a functioning cloud economy Champion interoperability Enable innovation Advocacy of prudent public policy Launching Innovation Initiative at RSA 2012 “To promote the use of best practices for providing security assurance within Cloud Computing, and provide education on the uses of Cloud Computing to help secure all other forms of computing

  3. Rationale The traditional market has produced inadequate information security for our community of users Innovators at all levels must navigate a highly inefficient system to: Reach customers in beta and release forms of product Develop “built in”, not “bolted on” security integration Integrate strong security in to all of their solutions Efficiently gain access to capital early on and for expansion Implement go to market strategies to reach the customers Alter existing solutions to address the unique requirements of The Cloud and our community CSA Innovation Initiative

  4. Our Mission To accelerate delivery of a trusted cloud ecosystem Identify key structural issues related to trust and security that will inhibit the adoption of next generation information technology. Articulate the guiding principles and objectives that IT innovators must address. Incubate technology solutions that align with our principles and address the systemic gaps we have identified. Mission will take two forms Working Group inside of CSA For–profit entity working with innovators and other stakeholders CSA Innovation Initiative

  5. CSA Innovation Initiative • New Venture • Vetted by CSA experts • Built in customers • Incubated rapidly Successful incubations • CSA Newco • CSA Licensed Brand • For Profit • Boot Camps • Focus Groups • Biz Dev Strategy • Private Consultation • Equity Stake Candidate solutions and interested experts, customers • Innovation WG • Public & Global • Crowdsourcing • Pain points • Opportunities • Venture Lead Generation VCs CSA Newco partners

  6. Tools CSA Provides Today Assessment User Certifications Best Practices Provider Assessments Procurement Standards Creations

  7. CSA Innovation Initiative

  8. CSA Innovation Initiative • Assign • Innovators develop relevant solutions with or without CSA assistance • CSA II working group recommends resources to innovator • CSA II working group assesses the value of the solution within community • R&D • Deliver

  9. Our Community Task Create a new initiative to speed the delivery of innovative security solutions to our community and to the broader market Create new efficiencies between innovators, our community, capital and go to market expertise Provide tools, forums, and resources to innovators to overcome market inefficiency Our job is to ensure that security is built in to the next generation of IT (Cloud, Mobile, Social) Have innovation occur more quickly and be vetted by the community getting solutions to market faster

  10. Sample Opportunities to Address Group purchases or contracts to legitimize a desired solution Formalize the feedback loop between innovators, CISOs and capital to get the highest likelihood of success “Raise the bar” from existing IT approaches Providing direction and value to innovators while respecting their need for confidentiality Helping innovators understand the complexity and differences in solving for The Cloud Provide innovators the tools to leverage more agile feedback loops and crowd sourcing for some solutions

  11. Sample Opportunities to Address Provide innovators the resources to speed time to market and scale for Cloud level deployments Ensure “hardened” products by beta testing in the community Match innovators with partners researching similar solutions to find synergy and speed time to market Working group and focus groups to provide current status feedback and future feature functionality request Providing direction and value to innovators while respecting their need for confidentiality

  12. Sample Challenges to Address For capital, solve for the “adverse selection process” (if the idea is good, everyone wants to invest but only a few can invest creating dilution in second and third tier competitive investments). Marrying capital to the potential innovations which would best serve the community as opposed to the adverse selection dynamic today.

  13. Questions to Address for the Community What specific and hierarchical value does the community desire in innovation over the next 18 to 36 months? In what ways can the existing community assist innovators? (i.e. beta testing, group purchasing or contracts, crowdsourcing solutions unique to the cloud, providing feedback, advice and expertise) What specific benefits would the community want to see from this initiative and is there a hierarchical ranking of benefits?

  14. Questions to Consider From the Innovators What issues do they believe prevent them from bringing great products to market quickly? How can CSA change this? Customers Feedback to create and modify product roadmaps? Crowdsourcing? What should and can they offer to CSA for our support? First beta opportunities? Premium support or access? Roadmaps and features and benefits input

  15. What are we asking of you? We want to create an initial CSA II Task Force to help create and vett the charter for the permanent CSA II (non-profit) Working Group Create the process for defining the for profit entity Have key people commit Socialize the idea with innovators, community members, capital providers and successful CEOs and operating executives Recruit a small number of volunteers from an appropriate cross section of vested interests to help formulate a “straw man” to be discussed by the community at RSA

  16. RSA Meeting Goal Formalize the CSA II working group charter and members Have the working group develop a set of milestones for a launch of the Innovation Initiative: Goals and mission Responsibilities Resources required Action items and commitments Deliverables and deadlines Communications Announce the new working group to the entire community Discuss for profit entity and identify tasks and people to initiate

  17. Help Us Launch The Innovation Initiative • Volunteer to build the straw man with us pre RSA • Participate in person at a meeting during RSA to be scheduled with interested volunteers • Participate in on-going meetings, teleconferences or specialized task forces within the initiative post RSA Contact: Dennis Cline (dennis@denniscline.com) (856) 287-0268

  18. Thank You

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