160 likes | 301 Vues
For over 90 years, The Collegian has excelled in effectively reaching the Gen-Y population. With a readership of over 22,700 Fresno State students and faculty, our award-winning ads (including first place for Best Online Ad by the California College Media Association) provide unmatched exposure. We publish print editions three times a week, offer a 24/7 online platform with 500,000 views yearly, and have a user-friendly mobile app. Advertise with us and benefit from flexible payment options, multiple run dates, and free ad design services.
E N D
What is the collegian? • 90 + years of excellence • Effectively reaching the Gen-Y population • Award winning
Awards 2011-2012 • First place, Best Online Ad(California College Media Association) • Second place, Best B&W Advertisement(California College Media Association) • Second place, Best Color Advertisement(California College Media Association) Institution Research Assessment and Planning at Fresno State
So who reads the Collegian? • Fresno State students! • A village of 22,700 Gen-Y’s • 19,132 undergraduate students (18-‐34) • 2,849 graduate students (25-‐54) • 584 post baccalaureate • 2,034 faculty and staff (25-‐54, 55+) Institution Research Asssessment and Planning at Fresno State
Diversity Matters Office of Institutional Effectiveness at Fresno State
Gen-Y’s? Source: Re:fuel Media Marketing, January 2011 • People born between 1982-2000’s • Parental Support • Average monthly income of $3000 dollars with 2% discretionary income
Print addition • Print publishes (3) times a week • 5000 issues on Monday and Wednesday • 3500 issues on Friday • Offers (7) different ad sizes
The Collegian Online 24/7 • 500,000 views yearly • an average of 29,308 views monthly
Mobile App • Mobile App: Is free and accessible • 642 downloads so far • 33 minutes on average per session • 2 sessions per day on average
What we can offer? • Flexible Payments • Multiple run dates • FREE ad design