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Winning Strategies

Winning Strategies. Team A2. Contents. Theory & Approach of Balanced Scorecard (BSC) Waveriders’ Vision Linking BSC with Strategy No 3 Advantages & Disadvantages of BSC. Balanced Scorecard Theory & approach . What is BSC?.

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Winning Strategies

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  1. Winning Strategies Team A2

  2. Contents • Theory & Approach of Balanced Scorecard (BSC) • Waveriders’ Vision • Linking BSC with Strategy No 3 • Advantages & Disadvantages of BSC

  3. Balanced ScorecardTheory & approach What is BSC? The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.

  4. Theory & Approaches? • Balanced Scorecard helps the organization to manage and view its activities by focusing on four different but equally important perspectives. • The Financial Perspective • The Customer Perspective • The Business Process Perspective • The Learning and Growth Perspective (Roberts, 2006)

  5. Waveriders’ Vision(2013 – 2017) To be the first choice for clients where luxury meets affordability and set high level standards in the military marine industry.

  6. To be the first choice for clients where luxury meets affordability and set high level standards in the military marine industry

  7. Strategy 3 Map - waveriders

  8. Balanced scorecard

  9. Advantages & disadvantages of bsc

  10. Thank youQ & A

  11. References • Balanced Scorecard Institute. (1998). Balanced Scorecard Basics. From http://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx • Kanji, G. (2002) Measuring Business Excellence. London: Routledge. • Kaplan, S. , Norton, D. (1996) The Balanced Scorecard: Translating Strategy into Action. Massachusetts: Harvard Business School Press. • Kaplan, S. , Norton, D. (2004) Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Massachusetts: Harvard Business School Press.

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