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Exporting to Europe

Exporting to Europe. Victor Phaff / Karin Defossez. Phaff Export Marketing:. European Initiative by Phaff Export Marketing. Contents:. Exporting to Europe. European Initiative by Phaff Export Marketing. European Market Overview. European Initiative by Phaff Export Marketing.

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Exporting to Europe

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  1. Exportingto Europe Victor Phaff / Karin Defossez

  2. Phaff Export Marketing: European Initiative by Phaff Export Marketing

  3. Contents: Exporting to Europe European Initiative by Phaff Export Marketing

  4. European Market Overview European Initiative by Phaff Export Marketing

  5. # Consumers EU EU 15 = 350 Million EU 27 = 500 Million

  6. Population in Millions European Initiative by Phaff Export Marketing

  7. US Exports Consumer Orientated and Fish

  8. European Crises European Initiative by Phaff Export Marketing

  9. But...... • Mature Market • Reliable Partner • Rising demand of Eastern European markets • Growing demand new products; • -healthy, convenience, …. European Initiative by Phaff Export Marketing

  10. Diversity Market European Initiative by Phaff Export Marketing

  11. Each country own approach differences Language – Culture – Logistics - Currency European Initiative by Phaff Export Marketing

  12. Differences in EU region • Europe • 23 different languages • 10 different currencies European Initiative by Phaff Export Marketing

  13. Differences in culture…. Eat to live Live to eat European Initiative by Phaff Export Marketing

  14. Supermarket UK……

  15. …..versus supermarket DE

  16. Hypermarket France .… European Initiative by Phaff Export Marketing

  17. ….versus supermarket Holland

  18. Foodservice US ……. • Chains

  19. …….versus Foodservice EU • Individual restaurants

  20. Meals in restaurants EU

  21. Marketing Activities 2012 European Initiative by Phaff Export Marketing

  22. Marketing Activities 2012 • 4 Trade shows

  23. IPM 24-27 January 2012 Essen, Germany • 58,300 trade visitors from 98 nations • 1.508 exhibitors • Focus: • Plants and technology

  24. Fruit Logistica 8 - 10 February 2012Berlin, Germany • 56,000 trade visitors from 132 countries • 2,452 exhibitors • Focus: • Fresh producers of fruit and vegetables • Buyers from inside and outside EU European Initiative by Phaff Export Marketing

  25. PLMA 22 - 23 May 2012Amsterdam, The Netherlands • 3,600 exhibitors • Focus: • Mostly food and beverages • Meet EU retail buyers

  26. SIAL 21 – 25 October 2012Paris, France • 136,381 visitors • Focus: • Food & Drinks • Retail plus Foodservice European Initiative by Phaff Export Marketing

  27. Marketing Activities 2012 • 2 Trade Missions

  28. Outbound Mission UK • Food and drink importers • Catering organizations • Wholesalers • Second half 2012

  29. Outbound Mission Floriade The Netherlands • Horticultural World Expo • In combination with visit Plantarium • Matchmaking • August 2012

  30. Practical Export Manual Europe • Professional guidelines • ingredients, labelling, import duties, • logistics, conditions and supply chain.

  31. More information events; www.susta.org Welcome to Europe! European Initiative by Phaff Export Marketing

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