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Exporting Laptops

Exporting Laptops. Group 6: Andre West, Hemisha Khatri, Chance Lain, Reshma Parikh, Jinye Chen and Ali Malik. What is the Product?. Main Idea: Exporting refurbished laptops from the US to the countries of Zimbabwe and Uganda in Africa The Process:

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Exporting Laptops

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  1. Exporting Laptops Group 6: Andre West, Hemisha Khatri, Chance Lain, Reshma Parikh, Jinye Chen and Ali Malik

  2. What is the Product? • Main Idea: • Exporting refurbished laptops from the US to the countries of Zimbabwe and Uganda in Africa • The Process: • Outsource used laptop repair to India through a joint venture at low cost • Ship repaired laptops to Zimbabwe and Uganda from India for sale

  3. Why Africa and India? • Why Africa? • Not as technologically advanced as the US • Citizens can improve their standard of living through the educational opportunity provided by laptop adoption • Virtually untapped market in the computer industry • Why India? • Cheaper to get laptops repaired and fixed • High IT knowledge

  4. Business challenges will be faced in Africa

  5. Who will be targeted for the sale of laptops? • Countries of Zimbabwe and Uganda (with potential to expand) • Citizens ages 4-35 • Students • Missionaries • Adults with disposable income looking to invest in an educational opportunity

  6. Common markets to target in Zimbabwe and Uganda • Schools and Universities • Local electronics retailers • In Kempala, Uganda and Zimbabwe • Small businesses • Missionaries • Local Government http://answersafrica.com/top-10-most-technologically-advanced-countries-in-africa.html

  7. Business operations starting from procurement to shipment • Procurement via recycling and donations of laptops. • Local storage facility that determines the condition of products • Sort: Repairable laptops vs. non-repairable laptops • Contract with DHL • To ship laptops from US to India for repair • To ship repaired laptops from India to Zimbabwe and Uganda

  8. Joint Venture for refurbishment of laptops in Chennai, India • Outsourcing labor repairs to a foreign facility in Chennai, India. • Why a Joint Venture in Chennai? • Store and distribute repaired laptops • Cheaper to repair laptops • High IT knowledge • Machines and security • Various optional repair facilities for Joint Venture http://www.justdial.com/Chennai/computer-repairs-and-services

  9. How to promote sales and services in Zimbabwe and Uganda? • Run advertisements on: • Radio • Local print and • TV • Partner with schools and local retailers to push the product • Set up a local warehouse in Zimbabwe as a local distribution center

  10. Organizational Chart CEO Reginal Director in America Reginal director in India Reginal director in Africa DISTRIBUTION MANAGER MARKETING MANAGER DSITRIBUTION MANAGER CIO HR MARKETING MANAGER DISTRIBUTION MANAGER SALES MANAGER STAFF STAFF STAFF STAFF STAFF STAFF STAFF STAFF

  11. Any questions?

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