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SwiNOG 23 Update

SwiNOG 23 Update. Presented by: Remco van Mook | Director of Interconnection, EMEA. Presented on 10.11.2011. On The Agenda Today. Equinix Update Marketplace Zurich Exchange / IX portal Peering in Switzerland (WARNING: interactive!). Equinix Update. News from around the world.

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SwiNOG 23 Update

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  1. SwiNOG 23 Update Presented by: Remco van Mook | Director of Interconnection, EMEA Presented on 10.11.2011

  2. On The Agenda Today • Equinix Update • Marketplace • Zurich Exchange / IX portal • Peering in Switzerland (WARNING: interactive!)

  3. Equinix Update News from around the world

  4. Equinix Update We bought a company in Brazil We announced a few new sites Europe … becomes EMEA Watch this space…

  5. Equinix Marketplace

  6. Who are your Neighbors in Platform Equinix? They could be your most profitable leads. 4,000 Potential Customers 700+ Cloud & IT675+ Networks600+ Financial450+ Content & Digital Media Find potential customers and partners among the leading digital innovators in Platform Equinix

  7. Introducing the Equinix Marketplace For Buyers Find products and services by vertical, location or provider Use one intuitive global search interface Save searches and trusted providers Easily contact and connect to sellers For Sellers Showcase offerings with customizable storefronts Register and funnel leads to multiple contacts Integrate seamlessly with your existing sales processes

  8. Discover Who, What and Where Category Browse by vertical, product, or service Location Browse by geographical region, city or IBX Provider Browse all companies in the Marketplace • Can filter by Trusted Partners

  9. Equinix Marketplace Taxonomy Cloud + IT Services Network Services Categories Enterprise Content + Digital Media Financial Services

  10. Equinix Marketplace Taxonomy (Categories) Network Services TDM Services Voice Services IP Transit Fiber VPN Ethernet IP Peering Dark Fiber Wavelength Paid Peering Settlement Free Peering ATM MPLS Frame Relay IPVPN POTS DS1/E1 DS3/E3 OCx STMx

  11. Your Equinix Marketplace Presence Storefront Sample

  12. Equinix Marketplace Where Buyers and Sellers Connect Get Started in Equinix Marketplace Tour our Equinix Marketplace via video at https://s3.amazonaws.com/equinix-usa-video/marketplace-introduction-006_16x9.mp4 Contact us by email at marketplace@equinix.com

  13. Zurich Exchange

  14. Zurich Exchange • Present in ZH1, ZH2 and ZH4 • Steady at around 60 participants • Added a switch in ZH4 earlier this year • Some customers moved from ZH1 • Inbound-heavy – typical for new sites • Peak traffic roughly doubled in the past year • But I’m still not allowed to publish stats, sorry 

  15. Lesser known facts IX Portal

  16. Lesser known facts sFlow data - Per-peer traffic stats

  17. Lesser known facts sFlow traffic data – per customer, global aggregate

  18. Lesser known facts sFlow traffic data – per customer, per Exchange

  19. Lesser known facts Jitter probes

  20. Lesser known facts Route server (MLPE) It can do filtering and prepending!

  21. Peering in Switzerland Caution: Interactive!

  22. More MRTG Aggregate traffic of Euro-IX members 2002-2011

  23. Public Peering in Europe Daily peaks, in Gbps

  24. A random Quote From a not-so-random global operator “Zurich is number 82 on our list of priorities for peering.” • “And Geneva?” “Geneva?”

  25. And yet… Akamai State of the Internet 2011, high broadband penetration

  26. And yet… Akamai State of the Internet 2011, average connection speeds

  27. And yet… Akamai State of the Internet 2011, fastest cities of Europe

  28. And yet.. OECD Broadband statistics 2010 Sold Broadband Connections 3 Germany26.089.800 4 France21.193.000 5 United Kingdom19.594.087 12 Netherlands6.329.000 17 Switzerland2.984.330 Broadband Penetration Switzerland 39% Netherlands37,6% France32,2% Germany31,9% United Kingdom31,5%

  29. Which leads me to the following question Dude, where’s your traffic?

  30. A Show of Hands.. Where’s your traffic? • Not a clue, sorry • Mostly transit • Mostly public peering • Mostly private peering

  31. A Show of Hands.. Where’s your NATIONAL traffic? • Not a clue, sorry • Mostly transit • Mostly public peering • Mostly private peering

  32. A Show of Hands.. Where’s your external traffic growth? • In Switzerland • In Germany • Elsewhere in Europe • Outside Europe?

  33. Feedback Questions, comments, rants… remco@equinix.com

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